Content Publishing
High-end, cross-platform mobile experiences in multi-screen environments
As content publisher, you are currently shaping your strategies for a highly fragmented, multi-screen environment that provides you with a huge number of new distribution channels and contact points with your audience. Mobile plays a central role in this strategy as it's becoming the most important channel for the distribution of any digital content.
Your challenge is to provide optimized user experiences across all mobile platforms and screens, including smart and feature phones, media tablets, e-readers, and even music players and game consoles. So your content needs to be repurposed efficiently while its creation and provision needs to be as easy and efficient as possible for your editorial and IT staff. Together, both factors will form the basis to generate substantial revenue from paid content, selling additional products and services or monetizing reach via mobile advertising.
Features
- Multi-screen publishing
- High-end, touch optimized user experiences
- Seamless publication to mobile web and app stores
- Rich media integration (video, audio)
- Dynamic content features: news tickers, push alerts, localization
- Personalization via log-in and storing of personal settings
- Standard interface to all common mobile ad networks
- Connect to 3rd party backend systems like CMS, ad servers etc.
- Create your own digital product app store (Kiosk) with payment integration (Paypal)
- Seamless access for end user to mobile service via www-redirect
- Feed Mobilizer with drag & drop Sitebuilder
- Social media integration (Facebook, Twitter etc.)
- Interactive, user generated content (Votings, Polls, Quizzes, Ratings etc.)
- Reporting and analytics
- SEO optimization
Advantages
- Create mobile websites which feel like apps, cross-platform
- Get 2in1: Websites and apps, created from one code base, managed from one platform
- Guaranteed quality of user experience across thousands of mobile devices globally
- Utilize web standards such as HTML5, CCS, Javascript, AJAX
- Seamless integration with any feed or CMS
- Publish to site and app directly from your CMS
- Seamless integration with your ad server or third party ad networks
- Seamless mobile payment Integration
- Create personalized user profiles, logins and member areas
- Know your user: track user, access, location, device type etc.
Benefits
- More reach generates more ad revenues
- Increases revenues from premium subscriptions
- In-house development and content management
- Rapid time to market and fast return on investment
