Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium online and media companies such as eBay, Universal Music, MTV and Axel Springer and leading agencies such as Sapient, Razorfish, Publicis and Ogilvy. Globally Netbiscuits delivers more than 2 billion mobile page impressions each month. Founded in 2000, the company has 85 employees in the USA, Germany, and Singapore.
Netbiscuits is available as a web-based software service. At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.
The vision of Netbiscuits is to bring the real Internet experience to any mobile device worldwide. Our goal is to allow any business to bring its Internet content to mobile and create next generation mobile websites and services with seamless integration of advertising, media and commerce features - easier, faster and more cost-efficient than ever before.
Mobile Websites created by the Netbiscuits Developer Community range from simple mobile advertising landing pages & micro sites, to complex dynamic mobile web portals with audio/video, social networking, mapping and commerce features.
Mobile Internet Economy Backgrounder
The environment of 3G mobile services is changing fast and we are at the beginning of a step change into the browseable Mobile Internet. Carriers are opening up their walled gardens and provide better data pricing in form of flat rates to their subscribers. Better mobile devices such as the iPhone legitimize the browseable Mobile Internet. Mobile users expect an optimized user experience to access mobile Internet services on their mobile devices. Businesses see Mobile Internet as new attractive medium in addition to TV, Print and Web to generate new revenues via advertising and commerce. Therefore the user base for Mobile Internet services is forecasted to grow very strongly over the next 5 years to eventually overtake the „PC Internet“ to 2,3 Billion Mobile Internet users by 2012 (Forrester 2007). Businesses are now focusing on the emerging Mobile Internet market.
Currently the Mobile Internet market divides into three B2B segments expected to grow at a rate of above 50% per year.
- The segment of mobile enabling services is forecasted to reach 22 Billion US$ in 2011 (Yankee Group 2008),
- the segment for mobile publishing is to exceed 60 Billion by 2011 according and
- the segment for mobile advertising is to reach 14 Billion US$ by 2011 (eMarketer 2007).
A key industry issue in these market segments is the lack of efficient software tools for the enabling, development, publishing of next generation mobile websites and integration of advertising, commerce and community features. Application development professionals have clear requirements to standard software and service automation to deploy their mobile projects efficiently. This produces a strong need for rapid and efficient implementation of Mobile Internet programs on a globally standardized Mobile Internet development and service delivery platform – such as Netbiscuits.
