All you need to know to improve mobile engagement
Netbiscuits Analytics is different from other web analytics products in that we use our own award-winning device and user ID technology. This allows you to accurately and easily track more data on your content marketing across tablet, smartphone, feature phone, PC, wearables and more. We fill the gaps other analytics products leave by showing page-by-page where and why visitors engage with or abandon your content.
Increasing visitor conversion
You can filter user journeys by referral source, device type and visitor context to understand how different personas consume content. You can track time on page or bounce rates by device type and identify roadblocks to improve conversion against your specified goals.
In short, get the most from your web and campaign content across all screens by building on top performing content and optimizing where visitor engagement is low. Of course, that’s just a taste of how Netbiscuits Analytics can help you become a multiscreen content expert – learn more from our Product Overview Guide
See more of the product features which make Netbiscuits stand out from the crowd.
Showing you why, not just who
Other analytics products show you where customers come from and which ones convert. Netbiscuits Analytics shows how customers flow through your site and how long they spend on each page, split by their referral source (e.g. social media, paid search or mobile ads). We then overlay multiscreen categories to identify which campaigns on which devices are delivering the best experience and engagement across your content. Detailed visitor context data shows you bandwidth, screen orientation, location and time of day – amongst many others – to better understand how individual visitor experiences vary and how that affects your bounce or conversion rates.
World Class Analytics In Detail
Meet the features…
Visualize page-by-page visitor journeys from social media, paid advertising, and organic search to identify why and where multiscreen visitors engage with or abandon your content.
Our unique visual presentation of complex data makes it a cinch to interpret and act upon the findings. No data gurus needed. But if you want to go deeper, just dive into the underlying data tables.
Screen Size & Orientation
Screen resolution is interesting, but the true physical size of a user’s screen has far more impact on how they view your site. We show you right out of the box. Plus which way round they use their device most often.
High bounce rates can point to problems with your user journey. But they’re not always a bad thing. How can you tell the difference? We give you the background to bounce so you can evaluate the full story.
One of the most vital contextual factors and the one you have least direct control over. So if you can’t beat them, join them. Turn bandwidth to your advantage and deliver a smooth web experience no matter where your users find themselves.
Set conversion goals and measure them across multiscreen journeys. Knowing which pages convert best at which points of the user journey prevents you wasting mobile ad spend.
Want the technical lowdown?Learn about Device Detection