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Hi all I recently came across this article at Fierce Most iPhone developers don't make money http://www.fiercemobileit.com/story/most-iphone-developers-dont-make-money/2009-06-17-0 What a surprise, they'd better go for easily monetizable mobile websites :) The article actually shows nicely how wrong expectations of businesses are on the impact of mobile downloadable apps as potential revenue stream on mobile devices. The reality is that most apps in App Stores are either games, free productivity tools or fun apps. Games can be monetized nicely in this concept and will have a bright future on mobile devices for sure, but all other type oof apps will be expected to be free by users. To add to the dilemma creating apps for various mobile devices OS such as Symbian, Blackberry, Android, iPhone, WindowsMobile is a VERY expensive and time consuming process in development and maintenance. I always ask myself why people get so easily blinded to go for the complex way, whereas the easy way to make money and provide rich mobile apps is so obvious: utilize the browser on each phone and build mobile websites! You can virtually do anything today in a browsable application, what you could do in an application except high-end gaming graphics. You can build high-end user interfaces, access GPS module and more. Monetization is standardized in advertising and people understand the concept of browsing sites easily. The distribution is global and developers can build one application running on thousands of mobile devices within the browser worldwide. Big reach = big revenues. Luckily most of our customers understand this already clearly and have a good strategy on this: make money with a mobile website as core service and use apps as PR tool to get attention in the market. The future of apps for mobile devices will be browsable applications, be not be fooled by short term market trends. Best BiscuitMonster
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