Posts Categorized: Blog

Why is mobile analytics important?

Old School Marketing Meets Mobile Analytics – A New Approach For an Old Problem Web Analytics has been a recognised digital marketing discipline for well over a decade and provides essential insight into web visitor behaviour and lead generation campaign effectiveness.  The capabilities on offer range from the simple tracking of page visits through to... Read more »

Moving Beyond the Responsive Web to the Adaptive Web

“Originally published July 15, 2014 at sitepoint“   Let’s get started with responsive web design. No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple... Read more »

Netbiscuits World Cup Top Match Day Two

Today’s first match sees Mexico take on Cameroon. Mexico has never beaten a team from Africa yet in the World Cup, however, the BBCs pundit Mark Lawrenson sees them edging it one goal to nil, while International Business Times predicts 2-1 in favour of Mexico. We also have a win for Mexico in the Netbiscuits... Read more »

Sleepy Spanish Sofa Surfers and US Night Owls: Mobile Personas Can Uncover User Behaviors on the Mobile Web That Drive Engagement

It’s no secret that Europeans and Americans live different lifestyles. And our latest Web Trends Report proves that is true for mobile use as well. While US mobile users browse one more in the morning, our good friends in Spain notoriously partial to an afternoon siesta and a late evening dinner, find themselves power browsing... Read more »

A freemium revolution in the new age of marketing

April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.

↑ Back to top