Posts Categorized: Blog

A freemium revolution in the new age of marketing

April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.

Africa calling: Mobile, Analytics and the Namibian Mobile Web

At Netbiscuits, we’re often approached with unusual requests that benefit our customers. From long-time collaborators like Coca-Cola, to recently acquired customers like BMW, and other new prospects we’re talking to, it’s always interesting to see just what their data requirements entail. The good news is, we just happen to have a best-in-class Mobile Analytics solution... Read more »

When is an iPhone™ not an iPhone?

When is an iPhone not an iPhone? Well, contrary to popular belief, all smartphones are not created equal, and that means a very different end-user experience. Simon Witkiss looks at the importance of device detection within the mobile world, and why that matters to marketers.

Device Analytics: One Billion Hits & Rising

As the Netbiscuits Device Analytics clocks up its one billionth page impression, Simon Witkiss takes a look at some of the surprising devices accessing the platform and also explores the consumerization of big data in relation to the phenomenon of wearables.

Think user experience, not technology

There is something really strange going on at the moment in mobile web development. With a lot of chatter in the media, many marketers are demanding that their new mobile enabled web site is built around a certain technology, namely Responsive Web Design (RWD). Why is that? In the past, were you ever concerned if... Read more »

Viva Las Vegas, Wearables and why ‘Context is King’ in 2014

From film director Michael Bay’s on-stage meltdown, to Samsung’s curvaceous TVs and every ‘smart’ device under the sun, CES 2014 has certainly kicked off the year with a bang. As expected, wearables have dominated much of the CES conversation. LG presented headphones which can track user heart rate and Sony unveiled Core, which measures walking,... Read more »

↑ Back to top