April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.
Posts Categorized: Blog
At Netbiscuits, we’re often approached with unusual requests that benefit our customers. From long-time collaborators like Coca-Cola, to recently acquired customers like BMW, and other new prospects we’re talking to, it’s always interesting to see just what their data requirements entail. The good news is, we just happen to have a best-in-class Mobile Analytics solution... Read more »
When is an iPhone not an iPhone? Well, contrary to popular belief, all smartphones are not created equal, and that means a very different end-user experience. Simon Witkiss looks at the importance of device detection within the mobile world, and why that matters to marketers.
Madness descended upon Barcelona once again this week as the MWC circus brought the biggest and brightest from the mobile world to Spain. Daniel Weisbeck assesses some of the biggest news from the show from the relative safety of Netbiscuits HQ.
Over the last few years, the fashion industry and IT have formed an even more intimate partnership than ever before. We have seen brands, such as Burberry, embrace technologies to bring customers even closer to their collections and invent a whole new range of online experiences, based on mobile and social. It got me thinking... Read more »
As the Netbiscuits Device Analytics clocks up its one billionth page impression, Simon Witkiss takes a look at some of the surprising devices accessing the platform and also explores the consumerization of big data in relation to the phenomenon of wearables.
As Yahoo looks to make up ground on some of its competitors, CEO Marissa Mayer is rumoured to be hedging her bets on mobile as the way to transform the company’s fortunes. Netbiscuits CMO Daniel Weisbeck looks at the rumor mill and what’s next for Yahoo.
2014 is set to be another year in which mobile dominates the agenda in the technology world. We caught up with CEO Michael Neidhoefer to learn more about the business, its journey and what the next 12 months holds for Netbiscuits. Q: For those who are not aware, who are Netbiscuits and what do you... Read more »
There is something really strange going on at the moment in mobile web development. With a lot of chatter in the media, many marketers are demanding that their new mobile enabled web site is built around a certain technology, namely Responsive Web Design (RWD). Why is that? In the past, were you ever concerned if... Read more »
From film director Michael Bay’s on-stage meltdown, to Samsung’s curvaceous TVs and every ‘smart’ device under the sun, CES 2014 has certainly kicked off the year with a bang. As expected, wearables have dominated much of the CES conversation. LG presented headphones which can track user heart rate and Sony unveiled Core, which measures walking,... Read more »