Posts Categorized: Blog

Netbiscuits World Cup Top Match Day Two

Today’s first match sees Mexico take on Cameroon. Mexico has never beaten a team from Africa yet in the World Cup, however, the BBCs pundit Mark Lawrenson sees them edging it one goal to nil, while International Business Times predicts 2-1 in favour of Mexico. We also have a win for Mexico in the Netbiscuits... Read more »

Sleepy Spanish Sofa Surfers and US Night Owls: Mobile Personas Can Uncover User Behaviors on the Mobile Web That Drive Engagement

It’s no secret that Europeans and Americans live different lifestyles. And our latest Web Trends Report proves that is true for mobile use as well. While US mobile users browse one more in the morning, our good friends in Spain notoriously partial to an afternoon siesta and a late evening dinner, find themselves power browsing... Read more »

A freemium revolution in the new age of marketing

April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.

Africa calling: Mobile, Analytics and the Namibian Mobile Web

At Netbiscuits, we’re often approached with unusual requests that benefit our customers. From long-time collaborators like Coca-Cola, to recently acquired customers like BMW, and other new prospects we’re talking to, it’s always interesting to see just what their data requirements entail. The good news is, we just happen to have a best-in-class Mobile Analytics solution... Read more »

When is an iPhone™ not an iPhone?

When is an iPhone not an iPhone? Well, contrary to popular belief, all smartphones are not created equal, and that means a very different end-user experience. Simon Witkiss looks at the importance of device detection within the mobile world, and why that matters to marketers.

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