Supported Mobile Devices: + 5000 worldwidePage Impressions processed p. month: + 1 Billion English | Deutsch 

Key Facts

 

  • Founded in 2000
  • Currently 75 full time employees
  • Offices in Europe, North America, Asia
  • Active in + 40 countries
  • Serving + 200 mobile business customers
  • Delivered + 800 mobile projects
  • Supporting +2,000 developers of mobile websites
  • Processing + 1 billion page impressions each month

Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. The platform serves the global Mobile Internet programs of premium web brands such as eBay, Yahoo, AOL, BILD, Spiegel, RTL, Konami or Sixt. In Germany Netbiscuits is market leader, serving 80 % of all off-deck Mobile Internet traffic generated by the major web brands. Globally the Netbiscuits platform delivers more than 1 Billion optimized page impressions and content items each month to more than 5000 mobile devices in 40 countries across the globe. As part of the Netbiscuits Partner Network globally leading agencies such as Avenue A Razorfish, AKQA, Ogilvy or companies of Omnicom Group use the platform to provide worldwide Mobile Internet campaigns to major consumer brand customer such as Coca Cola, McDonalds or BMW. With offices in North America, Europe and Asia our highly skilled team of mobile specialists supports its customer base with software and professional services to deliver their Mobile Internet programs globally.

 

The vision of Netbiscuits is to bring the real Internet experience to any browser of any mobile device on this planet and to enable businesses to create next generation mobile websites with seamless integration of rich media, advertising and commerce faster and easier than ever before.

 

Netbiscuits is provided as web service in form of an open and standardized software framework to allow any business to take advantage of the world’s most advanced Mobile Internet technologies. The framework is comprised of a mobile developer SDK, a mobile content & ad adaptation Web API, a mobile sitebuilder and a global service management and delivery platform for professional mobile websites & campaigns.

 

With Netbiscuits content & media publishers, marketing & advertising agencies, application developers, and service providers can achieve a faster path to profit from their Mobile Internet programs:

 
  • Netbiscuits makes the creation of perfectly formatted, rich media mobile websites easier and faster than ever before.
  • Netbiscuits’ patented publishing technology dramatically improves the end-user experience and quality of mobile websites.
  • Netbiscuits delivers any rich media website to the diversity of mobile devices on any mobile network worldwide.
  • Netbiscuits makes the monetization of mobile sites easy by serving mobile ads optimized from existing web ad servers or its integrated mobile ad server.
  • Netbiscuits allows the instant integration and roll-out of mobile marketing, advertising, community and commerce features.
  • Netbiscuits lowers the cost, resources, and time necessary to convert and transfer Internet content to mobile devices by software standardization and automation.

 

 

Mobile Internet applications created by the Netbiscuits Developer Community range from simple mobile advertising landing pages & micro sites, complex dynamic mobile web portals, user generated content community services, audio/video, social networking and commerce services.

 
 

Mobile Internet Economy Backgrounder

 

The environment of 3G mobile services is changing fast and we are at the beginning of a step change into the browseable Mobile Internet. Carriers are opening up their walled gardens and provide better data pricing in form of flat rates to their subscribers. Better mobile devices such as the iPhone legitimize the browseable Mobile Internet. Mobile users expect an optimized user experience to access mobile Internet services on their mobile devices. Businesses see Mobile Internet as new attractive medium in addition to TV, Print and Web to generate new revenues via advertising and commerce. Therefore the user base for Mobile Internet services is forecasted to grow very strongly over the next 5 years to eventually overtake the „PC Internet“ to 2,3 Billion Mobile Internet users by 2012 (Forrester 2007). Businesses are now focusing on the emerging Mobile Internet market.

 

Currently the Mobile Internet market divides into three B2B segments expected to grow at a rate of above 50% per year.

 
  • The segment of mobile enabling services is forecasted to reach 22 Billion US$ in 2011 (Yankee Group 2008),
  • the segment for mobile publishing is to exceed 60 Billion by 2011 according and
  • the segment for mobile advertising is to reach 14 Billion US$ by 2011 (eMarketer 2007).
 

A key industry issue in these market segments is the lack of efficient software tools for the enabling, development, publishing of next generation mobile websites and integration of advertising, commerce and community features. Application development professionals have clear requirements to standard software and service automation to deploy their mobile projects efficiently. This produces a strong need for rapid and efficient implementation of Mobile Internet programs on a globally standardized Mobile Internet development and service delivery platform – such as Netbiscuits.