Netbiscuits and Google Go Mobile

Netbiscuits efforts to bring the power of the mobile web to more businesses got a huge boost today as Google selected Netbiscuits as a GoMo preferred vendor. GoMo is a Google-led initiative dedicated to helping businesses Go Mobile. You can learn more about Google GoMo from a Google MobileAds blog post here.

Now Google and Netbiscuits are putting the world's leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices into the hands of GoMo program members with an extended Free Trial.

To sign up for your extended 60 Days Free Trial, simply click here.

And while you're are thinking about how to develop your mobile presence, here is a list of five best practices for developing a mobile web site straight from the experts at GoMo.

Keep it Quick

Mobile users are task-oriented and often short on time. Adapt both functionality and content to help users find what they need quickly.

Keep images small and properly compressed
Prioritize content mobile users need most
Reduce large blocks of text and use bullet points for easy reading

Be Consistent

Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.

Allow users to save popular searches and shopping cart contents
Maintain key features of site across all channels as much as possible
Display the same information for products/services

Make it Accessible

Ideally, your mobile site should work across all mobile devices and all handset orientations.

Avoid Flash - it does not work on some popular devices.
Use HTML5 for interactivity and animation
Adapt your site for both vertical and horizontal orientations
Keep users in the same place when they change orientation

Make it Easy to Convert

No matter what your site's objective is, it must be easy to complete for a user on a mobile device with a virtual keyboard and no mouse.

Focus on information that will aid conversion (i.e. product details)
Keep forms short and use the fewest number of fields possible
Use check boxes, lists and scroll menus to limit data entry
Use Click-To-Call functionality for all phone numbers
Reduce the number of steps needed to complete a transaction

Listen, Test, Learn and Expand

Ask your desktop site users what they want in a mobile website and make testing and optimization an ongoing process. After that's done expand your mobile friendly site to tablets.