Netbiscuits Mobile Web Device Report
How does mobile device usage for Internet access vary by market, industry, and time? Why does the profitability of your mobile business lie beyond the iPhone? Which devices really matter for your mobile strategy?
Netbiscuits Mobile Web Device Report sheds light on current device usage trends on the mobile Web. The report provides segmented statistics from 2009 to early 2010 for various industry verticals and markets around the world including the USA, UK, Germany, Australia and Malaysia. The data was generated from the 3.5+ billion page requests that Netbiscuits’ mobile publishing platform serves each month.
The report shows how mobile Web sites are accessed by hundreds and thousands of unique mobile devices. It proves that the mix of devices varies strongly by market, by industry, and over time and gives evidence that not only smart phones but also Web-enabled feature phones, music players and gaming consoles are highly relevant mobile Web access devices. The report reveals that the majority of mobile Web site requests come from the Long Tail of devices even in those markets were Apple’s iconic iPhone is by far the dominating mobile Web access device.
