Mobile World Congress brings together the industry’s elite, with a huge array of new devices being launched. Here, Duncan Clark, Netbiscuits research head honcho takes a look at what these new devices will means for marketers trying to build great content for their visitors.
Netbiscuits today launched Visitor Flow for Customer Journey Mapping. The tool goes beyond traditional analytics by allowing marketers to quickly and easily see which content is driving the highest traffic to their websites, broken down by multiscreen categories, how visitors are moving through their website and how user engagement changes across different pages and types of content, such as video, downloads and photos.
04 Mar 2015|Posted by Jon Simmonds
Marketers today face a tougher challenge in keeping customers interested in their stories than ever before. The rise of mobile browsing and the proliferation of screen sizes and types have put the consumer firmly at the centre of the digital universe. Here, Jon Simmonds looks at a new tool that can help marketers better understand how their content is performing by looking at the whole visitor journey on their website
04 Mar 2015|Posted by Daniel Weisbeck
Getting content marketing right in today’s multi-screen world isn’t easy. As marketers look to improve website engagement, they need to understand who their visitors are, the context of their user engagement and the type of device they are connecting with to optimize and excel at content marketing. Here, Daniel Weisbeck, CEO, Netbiscuits talks about how understanding the user journey on your website just got a whole lot easier.
WordPress continues to attract consumers and businesses as THE platform for simple, yet powerful web development. Netbiscuits has launched an official plugin, giving easy access to its Mobile Analytics solution and allows WordPress users to track visitor behaviour and understand how effective their content is.
Marketers must address multi-channel device world to satisfy demanding consumers In Q3, over 5,000 unique devices were tracked by Netbiscuits Mobile Analytics, up 23% on Q2 Android top of the Christmas wishlist, as cut-price devices capture consumer imagination Phablets double share of smartphone traffic in 6 months, as pressure falls on marketers to deliver ‘phab’... Read more »
91% of consumers surveyed will turn to a rival brand if mobile site inadequate Millenials ‘promote or punish’ ethos creates huge mobile challenge for brands 96% claim the mobile web is failing them, as consumers seek to do more on the move Tightrope for brands, as consumers exchange privacy for experience, but say ‘don’t be... Read more »
Almost a month ago, Apple had one of its biggest launch events to date. Forget the new iPhone device for just one second, it was the announcement of Apple Pay and the Apple Watch that really captured my imagination. Beyond the early morning, high street queues and social media hysteria, I’d like to take a look at the wider potential impact this announcement could have on the mobile web. Because let’s make no mistake, Apple Pay is in a position to change the mobile web and e-commerce forever, such is the strength of the company’s mobile payment ecosystem.
Mobile Analytics tools combine device and contextual data to improve web visitor insight, reduce bounce and increase conversion Powerful User Interface allows marketers to quickly and easily display mobile data on intuitive and smart dashboards Netbiscuits today handed marketers at companies of all sizes the solution to finally unlock the potential of mobile. A Netbiscuits... Read more »
08 Oct 2014|Posted by Daniel Weisbeck
With every technological innovation, there comes a period of uncertainty. A moment in which IT and marketing guys shrug together and heave a collective sigh of ‘we know it’s coming, but we don’t really know what to do with it.’ The inevitability of mobile came home to roost for me this week when I read... Read more »