News Room


16 Apr 2014|Posted by Deborah Thomas

Beyond Responsive: Netbiscuits and Define Vision for the Mobile Web

Netbiscuits has today announced it is working with, Germany’s widest-reaching general interest portal, to deliver exceptional mobile web experiences to its customers, irrespective of the device they are using to access the website. has partnered with Netbiscuits to combine Mobile Analytics and Device Detection tools, delivering an even better user experience based on... Read more »



09 Apr 2014|Posted by Deborah Thomas

Netbiscuits Arms Marketers with Free Mobile Analytics Tools to Win in the New Age of Mobile Marketing

Businesses of all sizes handed enterprise grade tools to rebuild lost customer connections Consumers take control with 70% abandoning a mobile site for poor performance Understanding consumer behavior and preferences is key to successful mobile marketing Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning... Read more »

Netbiscuits Mobile Analytics Dashboard

09 Apr 2014|Posted by Michael Neidhoefer

A freemium revolution in the new age of marketing

April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.


24 Mar 2014|Posted by Duncan Clark

Africa calling: Mobile, Analytics and the Namibian Mobile Web

At Netbiscuits, we’re often approached with unusual requests that benefit our customers. From long-time collaborators like Coca-Cola, to recently acquired customers like BMW, and other new prospects we’re talking to, it’s always interesting to see just what their data requirements entail. The good news is, we just happen to have a best-in-class Mobile Analytics solution... Read more »


18 Mar 2014|Posted by Simon Witkiss

When is an iPhone™ not an iPhone?

When is an iPhone not an iPhone? Well, contrary to popular belief, all smartphones are not created equal, and that means a very different end-user experience. Simon Witkiss looks at the importance of device detection within the mobile world, and why that matters to marketers.


28 Feb 2014|Posted by Daniel Weisbeck

Catalonia Calling: MWC 2014 under the spotlight

Madness descended upon Barcelona once again this week as the MWC circus brought the biggest and brightest from the mobile world to Spain. Daniel Weisbeck assesses some of the biggest news from the show from the relative safety of Netbiscuits HQ.

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21 Feb 2014|Posted by Daniel Weisbeck

Suits You, Sir: Wearables and the end of business tweed as we know it?

Wearables have dominated the IT/Marketing media agenda for the last six months, but what are the barriers to adoption. Netbiscuits’ Daniel Weisbeck takes a look the relationship between fashion and technology when it comes to driving business innovation.

device analytics blog image

17 Feb 2014|Posted by Simon Witkiss

Device Analytics: One Billion Hits & Rising

As the Netbiscuits Device Analytics clocks up its one billionth page impression, Simon Witkiss takes a look at some of the surprising devices accessing the platform and also explores the consumerization of big data in relation to the phenomenon of wearables.

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13 Feb 2014|Posted by Daniel Weisbeck

Is Mayer aiming for ‘mobile first’ in Yahoo’s search engine renaissance?

As Yahoo looks to make up ground on some of its competitors, CEO Marissa Mayer is rumoured to be hedging her bets on mobile as the way to transform the company’s fortunes. Netbiscuits CMO Daniel Weisbeck looks at the rumor mill and what’s next for Yahoo.

Michael Neidhoefer blog image

06 Feb 2014|Posted by Michael Neidhoefer

Q&A with Netbiscuits CEO Michael Neidhoefer

2014 is set to be another year in which mobile dominates the agenda in the technology world. We caught up with CEO Michael Neidhoefer to learn more about the business, its journey and what the next 12 months holds for Netbiscuits. Q: For those who are not aware, who are Netbiscuits and what do you... Read more »