News Room


28 Oct 2014|Posted by Deborah Thomas

Brand Loyalty ‘Dead’ on the Mobile Web – Netbiscuits People’s Web Report II

91% of consumers surveyed will turn to a rival brand if mobile site inadequate Millenials ‘promote or punish’ ethos creates huge mobile challenge for brands 96% claim the mobile web is failing them, as consumers seek to do more on the move Tightrope for brands, as consumers exchange privacy for experience, but say ‘don’t be... Read more »


10 Oct 2014|Posted by Simon Witkiss

Apple Pay to Become the Core of Mobile Commerce

Almost a month ago, Apple had one of its biggest launch events to date. Forget the new iPhone device for just one second, it was the announcement of Apple Pay and the Apple Watch that really captured my imagination. Beyond the early morning, high street queues and social media hysteria, I’d like to take a look at the wider potential impact this announcement could have on the mobile web. Because let’s make no mistake, Apple Pay is in a position to change the mobile web and e-commerce forever, such is the strength of the company’s mobile payment ecosystem.

08 Oct 2014|Posted by Deborah Thomas

Netbiscuits Launches Smart Analytics Dashboards to Unlock Mobile Marketing Intelligence

Mobile Analytics tools combine device and contextual data to improve web visitor insight, reduce bounce and increase conversion Powerful User Interface allows marketers to quickly and easily display mobile data on intuitive and smart dashboards Netbiscuits today handed marketers at companies of all sizes the solution to finally unlock the potential of mobile. A Netbiscuits... Read more »

08 Oct 2014|Posted by Daniel Weisbeck

Mobile Malaise and the Journey to Marketing Intelligence

With every technological innovation, there comes a period of uncertainty. A moment in which IT and marketing guys shrug together and heave a collective sigh of ‘we know it’s coming, but we don’t really know what to do with it.’ The inevitability of mobile came home to roost for me this week when I read... Read more »

16 Sep 2014|Posted by Deborah Thomas

Netbiscuits Board Names Daniel Weisbeck Next CEO

Current CEO Michael Neidhoefer assumes the role of non-Executive Chairman of the Board Netbiscuits today announced the appointment of Daniel Weisbeck to Chief Executive Officer and member of the Board of Directors. Daniel previously held the position of CMO at Netbiscuits and in September of 2013 took on the additional role of COO. Daniel succeeds... Read more »

15 Sep 2014|Posted by Christian Klein

Netbiscuits View on the IFA 2014 – The Future is smart, are you?

Consumer products are getting smarter and smarter, encouraging us to use our time more effectively, be more productive and engage only with the content we like. Smartphones, SmartTVs and increasingly Smart Homes have become part of everyday life. More and more wearables, smart cameras, smart cars and numerous other connected devices are joining those already... Read more »

09 Sep 2014|Posted by Daniel Weisbeck

5 steps for mobile analytics

Five simple ways to ensure you succeed with mobile analytics Today’s web is not a journey towards mobile – we’ve arrived there already. It’s a complex world, where users connect via multiple devices, with three or four devices being the norm rather than the exception. Consumers often have a personal, intricate relationship with their devices,... Read more »

01 Sep 2014|Posted by Daniel Weisbeck

Why is mobile analytics important?

Old School Marketing Meets Mobile Analytics – A New Approach For an Old Problem Web Analytics has been a recognised digital marketing discipline for well over a decade and provides essential insight into web visitor behaviour and lead generation campaign effectiveness.  The capabilities on offer range from the simple tracking of page visits through to... Read more »
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28 Aug 2014|Posted by Daniel Weisbeck

Five Ways to Tell if Your Web is Mobile Ready

Five Steps to Mobile Web Heaven Netbiscuits COO Daniel Weisbeck offers five top tips on how to win on today’s mobile web It’s not commonplace, but every so often, businesses tell me that their mobile traffic is still too low for them to make it a priority over the traditional PC web. In truth, the... Read more »
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19 Aug 2014|Posted by Deborah Thomas

Netbiscuits Launches Three-Step Device Routing Tool for Mobile Websites

Netbiscuits Device Routing: Simple, straightforward, enterprise-grade solution for companies of all sizes to route web traffic, based on device type Beyond Responsive Web Design: Powerful tool focuses beyond just layout and screen size components to help brands develop bespoke mobile sites for the multi-device world The Netbiscuits Vault: The industry’s fastest, most accurate device library... Read more »