Netbiscuits Blog

24 Jul 2014|Posted by Aaron Grogg  

Moving Beyond the Responsive Web to the Adaptive Web

“Originally published July 15, 2014 at sitepoint“   Let’s get started with responsive web design. No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple... Read more »

19 Jun 2014|Posted by Duncan Clark  

Prediction is Futile: Mobile, Guesswork and the Wonder of the World Cup


Whether you’re a football fan or not, you can’t help but have been captivated with the last seven days’ World Cup action, as the greatest sporting show on earth has shocked and surprised with some crazy results and performances. While some of the big guns have delivered on their promise, other predictions have been blown... Read more »

13 Jun 2014|Posted by Duncan Clark  

Netbiscuits World Cup Top Match Day Two


Today’s first match sees Mexico take on Cameroon. Mexico has never beaten a team from Africa yet in the World Cup, however, the BBCs pundit Mark Lawrenson sees them edging it one goal to nil, while International Business Times predicts 2-1 in favour of Mexico. We also have a win for Mexico in the Netbiscuits... Read more »

12 Jun 2014|Posted by Duncan Clark  

Classy Croatia Trump Brazil in Netbiscuits World Cup Top Match


Welcome to Netbiscuits World Cup Top Match, where we’ll be pitching participating countries head to head, not for their footballing skills, but to compare the mobile web experience in each nation. We’ll be sizing up mobile capabilities in each region, based on data from Netbiscuits Analytics to see which teams are on the road to... Read more »

29 May 2014|Posted by Christian Klein  

Google Project Ara – (r)evolution of the mobile phone?

We’re all au fait on open source in the software world, but Google’s leap into the world of modular mobile handsets is a new and exciting frontier. Here, Netbiscuits Christian Klein discusses a move that could change the way we think about our smartphones forever. You cannot fault Google’s ambition. Despite most people in the... Read more »

14 May 2014|Posted by Duncan Clark  

Sleepy Spanish Sofa Surfers and US Night Owls: Mobile Personas Can Uncover User Behaviors on the Mobile Web That Drive Engagement

It’s no secret that Europeans and Americans live different lifestyles. And our latest Web Trends Report proves that is true for mobile use as well. While US mobile users browse one more in the morning, our good friends in Spain notoriously partial to an afternoon siesta and a late evening dinner, find themselves power browsing... Read more »

13 May 2014|Posted by Simon Witkiss  2 comments

Have a break – Slow KitKat Growth Not Based On a Lack of Consumer Appetite

Android 4.4 hit the headlines again this week, as Apple’s iOS 7.1 stormed ahead in the upgrade stakes. Here, Simon Witkiss suggests some reasons for the slow uptake and why Apple itself is not immune from similar problems in the future.

09 Apr 2014|Posted by Michael Neidhoefer  

A freemium revolution in the new age of marketing

Netbiscuits Mobile Analytics Dashboard

April 9 is a big day for Netbiscuits and for the mobile market. Today, we are announcing free versions of our Mobile Analytics and Device Detection tools, giving marketers at companies of all sizes the power to better understand how device capability and context impact user behavior and ultimately conversion on their mobile website.

24 Mar 2014|Posted by Duncan Clark  

Africa calling: Mobile, Analytics and the Namibian Mobile Web


At Netbiscuits, we’re often approached with unusual requests that benefit our customers. From long-time collaborators like Coca-Cola, to recently acquired customers like BMW, and other new prospects we’re talking to, it’s always interesting to see just what their data requirements entail. The good news is, we just happen to have a best-in-class Mobile Analytics solution... Read more »

18 Mar 2014|Posted by Simon Witkiss  

When is an iPhone™ not an iPhone?


When is an iPhone not an iPhone? Well, contrary to popular belief, all smartphones are not created equal, and that means a very different end-user experience. Simon Witkiss looks at the importance of device detection within the mobile world, and why that matters to marketers.