Videos

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08 Oct 2014

Mobile Analytics Overview

Netbiscuits Director of Global Product Marketing, Anthony Payne gives an overview of Netbiscuits Mobile Analytics. Understand how Netbiscuits smart dashboards do the data analysis for you, providing intuitive visualizations of web visitor patterns across traffic, bounce and conversion goals, turning big data headaches into easy-to-use marketing insights.
Mobile-Analytics-launch-video

08 Oct 2014

Netbiscuits Smart Analytics Dashboards

Netbiscuits CEO, Daniel Weisbeck introduces new analytics dashboards to unlock mobile marketing intelligence. Learn how mobile analytics tools combine device and contextual data to improve web visitor insight, reduce bounce and increase conversion.
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29 Jul 2014

Web Trends Report Q2 2014

As we head into Q3, 2014, Netbiscuits Anthony Payne and Duncan Clark take a look at some of the key findings from the Q2 Web Trends Report, including the continued success of local vendors Wiko and bq in France and Spain. As screen sizes continue to divide opinion among consumers, Netbiscuits explores a surge in... Read more »
An Introduction to Netbiscuits

19 May 2014

An Introduction to Netbiscuits

Netbiscuits is a global leader in mobile analytics and device detection. Netbiscuits Mobile Analytics gives you everything you need to know about visitor personas. From their behaviour on mobile, to device attributes such as screen size, we help customers analyze their web traffic and track engagement metrics such as bounce rates, abandonments, and conversion success.... Read more »
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09 Apr 2014

Introducing Netbiscuits Mobile Analytics & Device Detection

Netbiscuits COO & CMO, Daniel Weisbeck encourages marketers in businesses of all sizes to reconnect with mobile consumers on a deeper level by announcing the availability of a free-to-subscribe version of Netbiscuits Mobile Analytics and Device Detection products.
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09 Apr 2014

Integrating Mobile Analytics with Google Analytics

Marketers now have the ability to augment the mobile metrics they get from Google Analytics. By importing the data from Netbiscuits Mobile Analytics in to your instance of the tool, you can conduct end-to-end ‘funnel’ analysis. Netbiscuits Director of Global Product Marketing, Anthony Payne, shows some examples of how to create Google Analytics custom reports... Read more »
Why Mobile Analytics still

08 Apr 2014

Why Mobile Analytics?

Netbiscuits Director of Global Product Marketing, Anthony Payne discusses some general themes around our relationship with desktop analytics, and how it falls short when compared to using a solution that is mobile-specific to analyze and track mobile visitor behaviors.
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08 Apr 2014

Understanding mobile user behavior

Built on the basis of ‘one visitor, one desktop’ user access, the tools we’re currently using to analyze customer behavior on mobile have become outdated. Mobile Analytics defines segments by user persona and their associated device preferences. Desktop analytics tools define segments based on a website user’s actions taken towards a specific goal. It can... Read more »
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08 Apr 2014

Traffic Dashboards

Automated device capability reports – Device preference and user context impacts web behavior. Mobile analytics has the built-in intelligence to aggregate technical device characteristics (for example: model, OS, browser, geo-location, video-readiness) into segments. This shows which combinations respond best to specific web content – meaning you can quickly identify high and low performing segments, without... Read more »
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08 Apr 2014

Bounce Dashboards

Automated device capability reports – Device preference and user context impacts web behavior. Mobile analytics has the built-in intelligence to aggregate technical device characteristics (for example: model, OS, browser, geo-location, video-readiness) into segments. This shows which combinations respond best to specific web content – meaning you can quickly identify high and low performing segments, without... Read more »