29 Oct 2013
An effective mobile marketing strategy takes in to account a variety of factors, such as: page impressions, unique visitors, session duration, basket abandonment, conversion and revenue tracking, combining these with event statistics that include media plays, trigger-calls, clicks and form submissions to give a complete picture of user behavior. CMO & COO, Daniel Weisbeck explains… Read more »
23 Oct 2013
Netbiscuits helps organizations reduce the time and cost associated with building, testing and deploying mobile websites based on responsive web design principles. The Netbiscuits Cloud Platform features the industry’s most advanced device detection database, helping customers overcome the challenge of how to design for all connected devices. Supported by Netbiscuits Analytics, we give companies the… Read more »
22 Oct 2013
As the web goes mobile, a vast new set of data is available to marketers. By its very nature, mobile web analytics has more variables and is considerably more complex than the largely static desktop web, but it also offers brands far greater insight into their customers. Michael Neidhoefer, the CEO of Netbiscuits, will discuss… Read more »
16 Oct 2013
Whether to drive up conversion rates, identify what content is best suited to certain devices, increase the size of your target audience, or rapidly identify and troubleshoot issues with your mobile website, Netbiscuits Analytics provides the insights needed to maintain a comprehensive mobile web strategy. As well as revealing the device, software and technology trends… Read more »
18 Sep 2013
In collaboration with Vanson Bourne, the research conducted by Netbiscuits identified a number of areas where both the CMO and CIO functions had clear advantages and disadvantages, when combined, could create the optimal approach to developing a mobile web strategy. One example of this is where testing is concerned. 74% of CIOs surveyed consider testing… Read more »
13 Aug 2013
Worldwide consumers are buying, researching and engaging with brands on their mobile devices. But their priorities and levels of satisfaction vary wildly from country to country — so brands need to make sure their content is adapted and attuned to local needs.
07 Aug 2013
Hotel.info has released its latest figures showing strong year-on-year growth on its mobile platform. Since implementing the Netbiscuits Cloud Platform as part of its wider mobile strategy the free hotel bookings site saw an increase of 25% in sales conversions and a surge of 71% in year-on-year mobile bookings, ensuring it exceeded its 2012 mobile… Read more »
31 Jul 2013
CareerOneStop, America’s premier source for employment information and inspiration, has seen rapid growth in mobile traffic since integrating the Netbiscuits Cloud Platform in January this year. As with many organizations, until this year high development costs and limited resources prevented CareerOneStop from developing a mobile strategy; however since launch they have attracted 13 times more visitors and… Read more »
27 Jun 2013
Many brands have yet to fully embrace the reality of consumer trends with mobile specific or mobile-optimized sites. With the People’s Web Report you’ll see why this represents such a direct challenge to businesses; as customers demand more from their mobile browsing experience – and spend so much of their lives doing it.
27 Jun 2013
The People’s Web Report combines globally sampled data, industry insights, and expert analysis to offer up a snapshot of consumers mobile web behavior. The Netbiscuits initiative aims to help brands optimize their relationships with customers, by gaining a better understanding of what consumers want from the mobile web.