Mobile friendly site software for media brands & publishers
Today, the mobile web is the primary destination for consumers seeking the latest news on current affairs, entertainment, celebrity, music and more. Whether they’re looking for in-depth articles, celebrity gossip, TV show information or just to share all of the above on social media, mobile has become a vital channel to communicate with customers.
Consumer expectation is at an all time high; the mobile web experience has to work; every click, every tap, every swipe, every image, every video, needs to work across the wide range of devices customers use to connect to mobile websites.
Not only does it need to look good and work, but it also needs to be fast! Global research shows that customers will only wait a few seconds for pages to download or videos to play. So how can media brands and publishers cater for the demands of customers on all their devices; as well as managing an ever increasing library of content, while delivering the richest mobile web experience possible?
From global media brands and publishers to regional and national publishers, these organizations have seen incredible success, both in terms of operational efficiency and the delivery of a quality mobile web brand experience.
Contextual data is key
Delivering relevant content and information to end-users is more important than ever. Today Netbiscuits enables media brands and publishers to deliver content and information based on their device and context. This means it’s now possible to tailor content based on location and bandwidth, so our clients can truly deliver a targeted mobile experience with relevant content such as local news and information.
The Netbiscuits Cloud Platform offers a solution that been integrated with numerous content management systems, databases, and content feeds to create a flexible, yet standardized mobile platform for media brands and publishers to rapidly build and deploy up-to-date, content-rich mobile websites. Content is deployed with a ‘publish once, run everywhere’ approach; so the audience receives the best experience they can, no matter what device they’re using.
Looking beyond today, this integrated mobile solution means brands don’t need to worry about introducing new content or compatibility with new devices coming into the market – mobile sites built with the Netbiscuits Cloud Platform are fully future-proofed.
Understanding the performance of mobile websites is key. With Netbiscuits, media brands and publishers get detailed analytical data, providing rich insight into the use of mobile websites. This further enables optimization of sites, based on the browser and their mobile device preferences.
To deliver information and content to consumers around the world, companies need the support of a global platform. Without websites created on the Netbiscuits Cloud Platform, media brands and publishers risk providing a sub-par mobile web experience to customers. In some cases, it means providing no experience at all.
Find out more about Netbiscuits Solutions for Media