Deliver information fast across all mobile platforms and screens
Mobile search is growing rapidly. As an information service company, you are currently shaping your strategy for a highly fragmented, multi-screen environment that provides you with a huge number of new distribution channels and contact points with your audience. Mobile plays a central role in this strategy as it’s becoming the most important channel for the distribution of any digital content.
Your challenge is to provide optimized user experiences for your search and directory services across all mobile platforms and screens, including smart and feature phones, media tablets, even music players and game consoles. So your content need to be repurposed efficiently for touch and non-touch screens and your mobile websites and apps need to connect seamlessly to your backend infrastructure without compromising usability or latency. Together, these factors will form the basis to generate substantial revenue from sponsored links, selling additional products and services or monetizing reach via mobile advertising.