PhoCusWright – Mobile Hits the Mainstream

Whether for business or for pleasure, we all travel. Our mobile devices have become universal companions on these journeys. But what do we use them for and what will travelers expect more of in the future? Netbiscuits went to find out.

Last summer, travel industry research specialist PhoCusWright conducted an in-depth study, supported by Netbiscuits, to examine the current usage of mobile devices by business and leisure travelers in the United States and Europe. The report not only reveals how travelers are utilizing the mobile web throughout the lifecycle of their trips, but also what features and capabilities they find most appealing.

Netbiscuits is happy to offer this is essential reading on the impact of mobile on travel-related activities to you free of charge.