Our new quarterly report reveals how challenging it is now for brands to serve up the right content, in an ever fragmented market of mobile browsing customers.
With data collected from a sample of over one billion hits on the Netbiscuits Cloud Platform, we’ve analyzed the latest trends:
- 10% more unique tablet devices hit the platform compared to six months ago. However, older devices are still dominating the greater share of traffic.
- The top 10 devices on the Netbiscuits Cloud Platform account for only 48% of total global traffic. In some global regions this figure is even lower.
- Device use varies tremendously at local-levels – how will global brands pitch their strategy to reach the most customers?