Marketing and Advertising
Create global mobile campaigns with plug & play web tools
Mobile is the best way to establish a one-on-one relationship between brands and consumers. It’s always on, always at hand and allows interactions that no other channel is capable of. As a marketing or advertising agency your brand customers expect you to help them shaping their marketing strategies for a highly fragmented, multi-screen environment that provides a huge number of new contact points with potential and existing customers. Mobile plays a central role in this strategy as it's becoming the most important channel for the distribution of any digital content.
Your challenge is to create innovative mobile campaigns that provide high-quality user experiences across all mobile platforms and screens, including smart and feature phones, media tablets, even music players and game consoles. Creating, publishing, managing and tracking campaigns need to be easily manageable for non-technical staff, regardless if based on mobile websites or apps. Being highly cost-efficient, your mobile service platform still needs to be scalable and globally available to meet the needs of global brands.
Features
- Multi-screen publishing
- High-end, touch optimized user experiences
- Cross-platform publishing to mobile web and app stores
- High performance rich media delivery via download or stream
- Seamless upload, storage and sharing for media files
- Interactive features like votings, polls, quizzes, games, click-to-call etc.
- Ad server mobilization for text, banner, rich and video ads
- Standard interface to all common mobile ad networks
- Social media integration (Facebook, Twitter etc.)
- Scalable, reliable and secure global infrastructure
- Location-based services and point & click map integration
- Tools for messaging & couponing, microsite building, click-to-call, push alerts
- Reporting and analytics, incl. API for data collection
Advantages
- Create mobile websites which feel like apps, cross-platform
- Secure, reliable and scalable cloud software service, no in-house backend infrastructure required
- Plug and play web tools enables non-technical staff to build, publish, manage and monitor mobile campaigns
- Get 2in1: Websites and apps, created from one code base, managed from one platform
- Guaranteed quality of user experience across thousands of mobile devices globally
- Utilize web standards such as HTML5, CCS, Javascript, AJAX
- Reporting: track user, access, location, device type etc.
Benefits
- More reach and more users
- Engage consumers with brands anytime and anywhere
- Efficient in-house development and deployment with non-technical staff
- Rapid time to market and fast return on investment
- Globally reliable campaign delivery