Search and Directory
Deliver information fast across all mobile platforms and screens
Mobile search is growing rapidly. As an information service company, you are currently shaping your strategy for a highly fragmented, multi-screen environment that provides you with a huge number of new distribution channels and contact points with your audience. Mobile plays a central role in this strategy as it's becoming the most important channel for the distribution of any digital content.
Your challenge is to provide optimized user experiences for your search and directory services across all mobile platforms and screens, including smart and feature phones, media tablets, even music players and game consoles. So your content need to be repurposed efficiently for touch and non-touch screens and your mobile websites and apps need to connect seamlessly to your backend infrastructure without compromising usability or latency. Together, these factors will form the basis to generate substantial revenue from sponsored links, selling additional products and services or monetizing reach via mobile advertising.
Features
- Multi-screen publishing.
- High-end, touch optimized user experiences.
- Cross-platform publishing to mobile web and app stores.
- Search support via auto-complete & remote content.
- Personalization via log-in and storing of personal settings.
- Location-based services and point & click map and routes.
- Ad server mobilization for text, banner, rich and video ads.
- Standard interface to all common mobile ad networks.
- Seamless access for end user to mobile service via www-redirect.
- Social media integration (Facebook, Twitter etc.).
- Standardized interfaces to backend systems to minimize integration efforts.
- Scalable, reliable and secure global infrastructure.
- Reporting and analytics.
- SEO optimization.
Advantages
- Create mobile websites which feel like apps, cross-platform.
- Secure, reliable and scalable cloud software service, no in-house backend infrastructure required.
- Get 2in1: Websites and apps, created from one code base, managed from one platform.
- Guaranteed quality of user experience across thousands of mobile devices globally.
- Point and click integration of location based services (locate me, search nearby).
- Visualize search results on maps and provide routing information.
- Utilize web standards such as HTML5, CSS, Javascript, AJAX.
- Reporting: track user, access, location, device type etc.
- Seamless integration with any backend system.
- Seamless integration with your ad server or third party ad networks.
- Create personalized user profiles, logins and member areas.
- Know your user: track user, access, location, device type etc.
Benefits
- More reach for more users and revenues.
- Efficient in-house development and deployment with non-technical staff.
- Rapid time to market and fast return on investment.
- Globally reliable and optimized, no matter if smart or basic phone.