Analytics - measure, collect and analyze
The success and growth of a mobile platform relies upon a deep understanding of performance and user behaviour, as well as a schedule for continual improvement. Key performance indicators are vital. An effective mobile marketing strategy will normally take in a variety of factors, such as page impressions, visitors, session duration, page paths, basket abandonment, conversion and revenue, while event statistics; including media plays, trigger-calls, clicks and form submissions give a greater level of detail.
Mobile + desktop for the full picture
As part of an overall digital strategy, you need to understand how the mobile metrics compare to desktop metrics, as together these figures will give you a complete understanding of customer engagement which can be translated into prioritised changes for an integrated mobile solution.
Netbiscuits enables you to capture all this valuable data and, as an enhanced aspect of analytics, we can also output log file data collected from traffic; to validate unique visitors and sessions, web crawler traffic and conversion data. In addition to this traditional analytical data, Netbiscuits now makes it possible to capture details including device information and context, using Netbiscuits Device Context Service. Understanding the accessing devices, and the context in which they’re being used, greatly improves your ability to develop targeted mobile experiences – and to develop a strategically sound mobile strategy.
How do customers consume your content?
What devices are customers using to browse your mobile sites? Find out what the top ten accessing devices are, combined with invaluable data on: connection types and location. You can then start to create user profiles and start targeting content based on customer behavior. A mobile strategy based on user experience, with targeted content is the right strategy to help retain your customers by meeting their every changing needs.
With over 12 years of mobile experience, Netbiscuits is able to capture valuable and in-depth analytical data that feeds into industry leading analytics tools including:
- Adobe Omniture SiteCatalyst.
- Google Analytics.
- Admob Analytics.