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Bing Places for Business: Bing Local Listings Explained

As a savvy business owner or marketer, understanding Bing Places for Business – Bing Local Listings Explained is crucial to enhancing your online presence. With the rise of local search results and the increasing use of voice devices, businesses must ensure they are visible on all major search engines, including Bing. In this blog post, we will delve into the importance of appearing on Bing Maps and voice devices while building consumer trust through accurate information.

We will also explore the features that make Bing Places listings stand out from other platforms, such as aggregated reviews from multiple sources and an emphasis on high-quality images. Furthermore, we’ll guide you through setting up and optimizing your listing by creating a Microsoft account and submitting your business details accurately.

By leveraging these insights about Bing Places for Business – Bing Local Listings Explained, you can effectively boost your local online marketing strategy and attract more potential customers to your establishment.

Bing Places for Business Overview

Bing Places for Business is a free local listing service that helps businesses appear in search results on Bing Maps and voice devices. By setting up an account, companies can increase their online visibility, build consumer trust, and optimize their listings with relevant keywords to attract more organic traffic. Having a presence in Bing’s local search results is becoming increasingly important as the search engine gains traction on many devices.

Importance of Appearing on Bing Maps and Voice Devices

In today’s digital world, consumers rely heavily on maps and voice assistants like Cortana or Alexa when searching for nearby products or services. According to recent studies, over 50% of searches are now conducted through mobile devices, with location-based queries becoming increasingly popular among users. Therefore, having your business listed accurately on Bing Maps ensures potential customers can easily find you using these tools.

Voice-activated searches are also gaining momentum due to the rise in smart speakers’ usage worldwide. As Microsoft’s default search engine powers many voice-enabled devices, such as Amazon Echo (with Alexa), ensuring your business appears prominently in Bing Local Results increases your chances of being discovered by this rapidly expanding audience segment.

Building Consumer Trust Through Accurate Information

A well-maintained Bing Places profile not only boosts your online visibility but also establishes credibility among potential customers who value accurate information about local businesses they’re considering visiting or purchasing from. Ensuring that all details – including address, phone number, and website URL – are correct will help instil confidence within prospective clients while reducing the likelihood of fake listings affecting your reputation.

Moreover, Bing Places helps businesses showcase their unique offerings by allowing them to include additional information such as business hours, services provided, and even special offers. Maintaining up-to-date, pertinent information can make your online presence attractive to local customers looking for products or services your business offers.

All in all, Bing Places for Business is an invaluable tool for businesses that want to appear on Bing Maps and voice devices, as it helps build consumer trust through accurate information. With the features of Bing Places Listings, such as aggregated reviews from multiple sources and an emphasis on high-quality images, businesses can ensure they are putting their best foot forward online.

Features of Bing Places Listings

Microsoft has invested heavily in new functionality for its local business listing platform, making Bing Places an essential tool for businesses looking to increase their online visibility. Bing Places offers a range of features that can help businesses boost their online presence and gain customer trust. Hereunder, we’ve briefly documented about these features of Bing Places. So, let’s dig in and find out more. 

Aggregated Reviews from Multiple Sources

Bing understands the importance of customer reviews in helping users make informed decisions about which businesses to patronize. Therefore, to provide a comprehensive overview of a company’s reputation, Bing Places aggregates reviews from various sources such as Yelp, TripAdvisor, and Facebook. This eliminates the need for users to conduct further searches on different platforms when trying to find reliable information about your business.

The aggregated review data also significantly determine your position within Bing’s local search results. By encouraging satisfied customers to leave positive feedback across multiple platforms, you can improve both your overall rating and ranking on Bing Maps.

Emphasis on High-Quality Images

An image can speak volumes when attempting to draw in potential customers online. Recognizing this fact, Bing allows users with verified listings to add up to 100 high-quality images showcasing their products or services. These visuals not only help convey what sets your business apart but also contribute towards building consumer trust by providing an authentic representation of what clients can expect when they visit or engage with you.

  • Actionable tip: Ensure that all images uploaded are well-lit and professionally shot; blurry or poorly composed photos can have a negative impact on your business’s credibility.
  • Actionable tip: Use images to highlight unique selling points, such as specialized equipment or exclusive product offerings, that set you apart from competitors in the local market.

Incorporating these features into your Bing Places listing helps increase visibility and builds trust among potential customers who rely on search engines for accurate information about local businesses. By leveraging aggregated reviews and high-quality images, you can optimize your profile to stand out in Bing’s local results and attract more organic traffic to your website or physical location.

Setting Up and Optimizing Your Listing

To set up or claim your Bing Places listing, you’ll need a Microsoft account which allows managing multiple listings under one dashboard. Fill out all required business details accurately, then submit them; this prompts verification via mail or phone call, depending upon location. Upon receiving the PIN number provided by Bing, enter it back into the site so management features become accessible, allowing updates whenever necessary.

Creating a Microsoft Account

  • Navigate to the Microsoft account signup page.
  • Enter your email address or create a new Outlook.com email address.
  • Create a strong password for your account.
  • Provide additional information such as name, birth date, and country/region.
  • Solve the captcha challenge to prove you’re not a robot and click “Next.”
  • A confirmation email will be sent to verify your email address. Click on the link in that message to complete registration.
  • Note: If you already have an existing Microsoft account (e.g., Xbox Live, OneDrive), simply use those credentials when signing in at Bing Places.

Accurate Submission of Business Details

Filling out accurate business details is crucial for appearing in relevant local search results on Bing Maps and voice devices. Follow these steps:

  • Add important keywords related to your industry while avoiding keyword stuffing.
  • Select appropriate categories that best describe what products/services the company offers, ensuring maximum visibility within searches made using similar terms.
  • Provide concise contact information, such as phone number, website URL and email address, to enable customers to connect with your business easily. This helps potential customers easily get in touch with your business.
  • Describe your business’s offerings in detail so that users can understand what to expect from you.
  • Add high-quality images showcasing your business location, staff members, or products/services. Bing Places allows adding up to 100 pictures for better user engagement.

After submitting all required details accurately on Bing Places, wait for verification via mail or phone call (depending upon location). Once verified, regularly update listing information such as business hours or special offers so that local consumers always have access to current data when searching online through Bing’s default search engine platform.

FAQs Related to Bing Places for Business – Bing Local Listings Explained

By creating an account, submitting accurate business information, and optimizing the listing with images and reviews, businesses can improve their online visibility in search results and attract more customers.

Using Bing Places offers several benefits, such as increased online presence on Bing Maps, compatibility with voice devices like Cortana, building consumer trust through accurate information, aggregated reviews from multiple sources, and an emphasis on high-quality images to showcase your business effectively.

To use Bing Places for Business, start by creating a Microsoft account. Then submit your business details accurately, including name, address, phone number, etc., verify ownership of the location(s), and optimize your listing with relevant categories/tags/images/reviews. Regularly update the listing to maintain accuracy.

A Bing Listing refers to a local business profile created on Bing Places for Business, which appears in search results when users look up products or services related to that specific company. It includes essential information about the company, like contact details, along with user-generated content, such as ratings and reviews.


In conclusion, Bing Places for Business is essential for local businesses to increase their online visibility and reach potential customers. By appearing on Bing Maps and voice devices, businesses can attract more local traffic and build consumer trust through accurate information. Additionally, features such as aggregated reviews from multiple sources and high-quality images can help businesses stand out in search results.

If you haven’t already, it’s time to set up your Bing Places listing and optimize it with accurate business details. This will not only improve your ranking in local search results but also ensure that potential customers have the correct information about your business offers, hours of operation, addresses, and more.

Are you prepared to take charge of your online presence? Contact OptiLocal today to learn how we can help you manage all aspects of your Bing Places for Business – Bing Local Listings Explained strategy with our expert team.

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