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Why Bing Is Still Important to Your SEO Strategy Today

While Google may dominate the search engine market, it’s crucial not to overlook why Bing is still important to your SEO strategy. As a savvy digital marketer or business owner, comprehending the advantages of diversifying your marketing activities can be beneficial in terms of increased visibility and success.

In this comprehensive blog post, we will delve into various aspects of Bing SEO and its significance in today’s competitive online landscape. We’ll explore Bing’s market share and integration with Microsoft products, as well as discuss the importance of local SEO on Bing for targeting specific audiences effectively.

Furthermore, we will provide insights on optimizing your site for both Google and Bing by conducting keyword research and creating content backed up by relevant keywords. Additionally, you’ll learn how utilizing diagnostic resources provided by the Bing Webmaster Services section can help improve your website’s performance on this often-overlooked platform.

Last but not least, we will touch upon cost-effective PPC advertising opportunities available through Bing Ads that could potentially yield higher conversion rates compared to other platforms. So sit back and get ready to discover why Bing is still important to your SEO strategy!

Bing’s Market Share and Integration with Microsoft Products

Despite Google’s predominance, Bing still has a noteworthy 2.81% of the US search market share (making Bing the second largest search platform) due to its alliance with Yahoo and incorporation into Microsoft products like Internet Explorer. And by optimizing for Bing, businesses can tap into this substantial user base.

The partnership between Bing and Yahoo

In 2009, Bing partnered with Yahoo, combining their efforts in an attempt to compete more effectively against Google. As a result of this collaboration, both search engines now display similar results on their respective platforms. Consequently, when you optimize your website for Bing SEO according to Bing’s Webmaster Guidelines, you are also improving your site’s visibility on Yahoo – essentially targeting two top search engines simultaneously.

Integration with Internet Explorer

Besides partnering with Yahoo, another factor contributing to Bing’s relevance is its integration into popular Microsoft products such as Internet Explorer (IE) and Edge browsers. Millions of people worldwide who have Windows devices and use IE or Edge as their default browser (which uses Bing by default) remain faithful to it instead of switching over to alternatives such as Chrome or Firefox. In fact, according to StatCounter, Internet Explorer still holds a significant share of the global browser market. And by optimizing your website for Bing SEO, you can ensure that your site is visible to this large audience who use IE and Edge as their default search engine.

Given these factors, it’s clear that businesses should not overlook Bing when devising their digital marketing efforts. In the following sections, we will explore various strategies and tools to help improve your website’s performance on both Google and Bing search results pages (SERPs).

The Importance of Local SEO on Bing

One major advantage Bing offers is its focus on local results through platforms like Bing Places for Business. Small businesses aiming for increased local visibility should leverage this platform by uploading essential information such as physical addresses, contact details, opening hours, website links, and photos to boost their online presence within targeted areas.

Using Bing Places for Business

Bing Places for Business is a free service that allows you to claim your business listing and optimize it with relevant information. This helps improve your chances of appearing in local search results, which can drive more customers to your location. To get started:

  • Sign in to your Microsoft account or create one if you don’t have one, then proceed to the Bing Places homepage and begin setting up your business listing.
  • Navigate to the Bing Places homepage.
  • Add or claim your business listing using the guided setup process.
  • Verify ownership of the listing via phone call or postcard code sent by mail.
  • Edit and customize relevant info regarding your business (e.g., name, address, contact number).

Boosting Online Presence in Targeted Areas

To further enhance local visibility on Bing’s search engine result pages (SERPs), consider implementing these strategies:

  • Use high-quality images showcasing products/services offered – remember that, unlike Google’s algorithm, Bing tends to prioritize visual content alongside text-based elements when ranking pages.
  • Optimize on-page SEO elements like title tags, meta descriptions, and header tags with location-specific keywords – this helps signal search engines that your content is relevant to local searchers.
  • Encourage customers to leave positive reviews across various platforms (e.g., Yelp, Google My Business) – these can act as social proof for potential clients while also improving organic rankings within Bing’s results pages.
  • Engage in link-building activities targeting locally-focused websites or directories – obtaining backlinks from authoritative sources related to your niche will help boost overall credibility and online presence amongst targeted audiences.

All in all, by optimizing for Bing’s local search features through the use of Bing Places for Business and implementing effective SEO practices tailored towards localized searches, businesses can effectively tap into a substantial user base seeking products/services within their immediate vicinity. Bing SEO is a crucial aspect of any SEO strategy, especially considering Bing’s search engine market share and the potential for increased Bing traffic and rankings. Therefore, it’s important to keep in mind Bing’s webmaster guidelines and ranking factors when optimizing for Bing searches. Bing also offers a variety of tools, such as Bing Webmaster Tools and the SEO Analyzer, to help businesses improve their Bing rankings and overall digital marketing efforts. 

Optimizing Your Site for Both Google and Bing

While backlinks remain crucial elements required for achieving high rankings across both search engines, there are some subtle differences between them when evaluating websites’ content quality standards. For example, while Google places put more emphasis on text-based content, Bing prioritizes visual aspects (such as images) alongside social media signals. 

To optimize your site effectively for both search engines, invest time conducting keyword research using available tools from each respective platform; create comprehensive pages backed up by relevant keywords matching targeted terms; ensure overall user-friendliness throughout design layout and presentation styles – making sure readers easily locate desired information at all times.

Conducting Keyword Research

To begin optimizing your website for both Google and Bing, it’s essential to conduct thorough keyword research. Utilize the various tools provided by each platform, like Google’s Keyword Planner and Bing’s Keyword Research Tool. By identifying the most relevant keywords that accurately represent your business offerings and target audience preferences, you can develop a strong foundation upon which to build effective SEO strategies tailored towards maximizing visibility within top search engine results pages (SERPs).

Creating Comprehensive Pages Backed Up by Relevant Keywords

Incorporating thoroughly researched keywords into top-notch content is essential for achieving the best results on both Google and Bing. Focus on creating informative, engaging articles or blog posts that address specific topics related to your industry or niche. Make sure to include your target keywords naturally within the content without overstuffing or using them out of context. This approach not only helps improve organic rankings but also enhances user experience by providing valuable information that addresses their needs and interests.

Ensuring User-Friendliness in Design Layout and Presentation Styles

A critical ranking factor for both Google and Bing is the overall user-friendliness of a website. For optimal user-friendliness, ensure your website’s design layout is intuitively navigable and aesthetically pleasing on all platforms. Additionally, pay attention to factors such as page load speed (Google PageSpeed Insights can help identify areas for improvement), mobile responsiveness (Google Mobile-Friendly Test), and accessibility features like alt text for images or transcripts for multimedia content.

Taking these steps will ensure that your digital marketing efforts are optimized effectively across both Google and Bing search engines – ultimately helping drive increased traffic towards your online presence while maximizing potential conversion opportunities from engaged users seeking relevant products/services offered by businesses just like yours.

Utilizing Diagnostic Resources Provided by Bing Webmaster Services Section

Optimizing your website for Bing’s search results can be made easier with the help of diagnostic resources provided by the Bing Webmaster Tools. The Bing Webmaster Tools provide invaluable insights into your website’s functioning and advice on optimising it. In this section, we will discuss two key features offered by Bing Webmaster Tools: the SEO reports analyzer tool and submitting URLs for crawling in bulk.

SEO Reports Analyzer Tool

The SEO Analyzer tool is a powerful resource that allows you to assess your site’s current optimization level according to Bing’s webmaster guidelines. By entering your site URL, the tool generates an analysis report highlighting any issues or areas where improvements can be made. Some common aspects covered in these reports include:

  • Title tag length and relevance
  • Meta description quality and character count
  • H1 tag usage and keyword placement
  • Image alt attribute presence and effectiveness
  • Sitemap availability and structure
  • Crawl error detection

By addressing these identified issues, you’ll enhance user experience and increase your chances of ranking higher on both Google’s and Bing’s rankings. Remember, though: while SEO practices may differ slightly between top search engines, adhering to basic principles remains crucial to achieving success across the board.

Submitting URLs for Crawling in Bulk

Another helpful feature Bing Webmaster Tools offers is the ability to submit URLs for crawling in bulk. This can save you time and effort when optimizing your site, as it allows you to request indexing of multiple pages at once – ensuring they’re all included within Bing’s search results promptly. To do this, simply navigate to the Submit URLs section of your webmaster tools dashboard and follow the instructions.

In addition to submitting new or updated pages, it’s also essential that you regularly monitor crawl errors reported by Bing Webmaster Tools. By addressing these issues quickly, you’ll ensure a seamless user experience for visitors arriving from both Google and Bing search results.

By leveraging diagnostic resources provided by Bing Webmaster Services Section, businesses can effectively optimize their websites according to Bing’s webmaster guidelines – ultimately driving increased organic rankings across major search engines while maximizing overall digital marketing efforts in the process.

Cost-effective PPC Advertising with Bing Ads

By leveraging Bing Ads, businesses can access a cost-effective alternative to Google AdWords with similar features and potentially achieve better results. By choosing Bing as your advertising platform, you can tap into its unique user base and potentially achieve better results at a lower cost.

Comparing costs between Google AdWords and Bing Ads

The CPC on Bing usually tends to be cheaper than what you’d find with Google AdWords. Search Engine Land reports that Bing Ads offer 33% cheaper CPC than Google AdWords. Ads on Bing may yield fewer clicks, but it’s possible to get more results with less money spent.

  • Average CPC: Lower on Bing compared to Google AdWords.
  • Budget efficiency: More conversions for less spending when using Bing Ads.
  • User demographics: Unique audience reachable through the Microsoft network, including Internet Explorer users and those who use other Microsoft products like Office or Xbox.

Higher conversion rates from Bing traffic

In addition to being more budget-friendly, studies have shown that traffic generated by ads placed on Bing costs less and converts better than Google. In fact, on Bing even if your ads receive fewer clicks overall, the chances of those clicks turning into conversions are higher with Bing Ads.

  • Conversion rates: Bing traffic has been found to convert better than Google traffic.
  • ROI: Higher conversion rates combined with lower CPCs can lead to a better return on investment (ROI) for businesses using Bing Ads.

Incorporating Bing Ads into your digital marketing efforts is an excellent way to diversify your advertising strategy and reach new audiences. By taking advantage of the cost-effective nature of this platform and its unique user base, you can potentially generate more leads and sales while spending less money on advertising. Don’t overlook the power of Bing in driving success for your business; start exploring what it has to offer today.

FAQs Related to Why Bing is Still Important to Your Seo Strategy

Bing is crucial for a well-rounded SEO strategy, holding approximately 8% of the global search engine market share. Its partnership with Yahoo and integration within Microsoft products further expand its reach. Focusing on Bing can result in higher conversion rates and cost-effective PPC advertising, making it an essential business platform.

While Google dominates the search engine market, using Bing offers additional benefits such as lower competition, cheaper PPC campaigns, and better local visibility through features like Bing Places for Business. Diversifying your SEO efforts across both platforms ensures a broader audience reach and maximizes potential conversions.

Ranking discrepancies between Bing and Google may be due to differences in their algorithms. Factors like keyword usage, user engagement metrics, and backlink quality or quantity might affect rankings differently on each platform. To improve performance on both engines, analyze their respective Webmaster Tools data and optimize accordingly.

At factorialdigital, we understand the importance of a comprehensive SEO strategy that includes Bing. By diversifying your efforts and optimizing for both Google and Bing, you can reach a wider audience and increase your chances of success. Contact us today to learn more about our SEO services.


In conclusion, Bing should not be overlooked in your SEO strategy. Its underrated market share and integration within Microsoft products make it a valuable platform to optimize for local businesses. Conducting keyword research using platform-specific tools, creating comprehensive pages backed by relevant keywords, and ensuring user-friendly design layouts are all crucial strategies for optimizing Bing.

Utilizing diagnostic resources such as Bing Webmaster Services’ SEO reports and analyzer tool can help identify areas of improvement, while the bulk URL submission feature allows for efficient optimization. Additionally, cost-effective PPC advertising on Bing offers cheaper alternatives to Google AdWords with higher conversion rates from Bing traffic.

To improve your business’s online visibility through platforms like Bing Places for Business or gain insights into website performance through webmaster services, visit factorialdigital.

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