We don’t take shortcuts. Through meticulous keyword research, competitor analysis, split testing, and lead tracking, we build PPC campaigns that capture clicks and drive conversions. Our step-by-step process includes:

1. In-Depth Competitor Benchmarking

The foundation of effective paid search ads is understanding the market landscape. Before constructing campaigns, we conduct thorough competitor benchmarking across Google Ads, Microsoft Ads, and social media platforms. 

Analyzing the top PPC and SEO strategies of key players in your niche reveals tactical advantages to leverage, such as high-performing yet underutilized keywords and messaging that strongly resonates. This phase essentially gives us a playbook based on proven success metrics in your industry.

2. Keyword Gap Analysis

Armed with the competitive analysis, we map out overlapping and unique keywords across you and your competitors. This makes it easy to identify fresh keyword opportunities to target searcher intent that competitors are missing or not fully capitalizing on. Introducing differentiated and conversion-driving keywords allows us to reach aligned audiences that your competitors are not.

3. Target Audience Persona Building 

Truly effective paid ad campaigns speak directly to the interests and pain points of those most likely to become customers. Using analytics and market research, we determine the core demographic and behavioral attributes of your best existing clientele. These insights empower us to configure target segments on paid platforms to display your ads to lookalike individuals that represent prime conversion potential.

4. Landing Page Optimization

Even strong PPC ads can underperform if they drive visitors to a misaligned landing page. We meticulously match ads to tailored landing pages that move visitors along the conversion funnel based on their intent signals. 

For example, promotional ads link to discounted offer pages while branded terms direct to relevant sections of your website. Structuring campaigns around the ideal user flow in this fashion translates clicks into meetings booked, items purchased, content downloads, and more.

5. Conversion Tracking Setup

We connect your PPC campaigns to conversion/lead pixels on your website so you can measure results accurately. Common conversions we track include phone calls, contact form submissions, booked appointments, eBook downloads, purchases, and more. You only pay for real, tracked outcomes.

What Factorial Digital’s PPC Campaign Management Looks Like

As your PPC agency partner, we customize monthly campaign management to push your ads in front of your perfect potential Macon customers. Our services include:

Extensive Keyword Research

We don’t rely on the same stale, oversaturated keywords as our competitors. Our dedicated keyword analysts continuously uncover a steady stream of fresh, low-competition keywords that align with different searcher intents. 

We identify emerging trends to integrate long-tail variants around your newest offerings, promotions, locations, and brands. Ongoing expansion of conversion-optimized keywords keeps your paid search presence relevant, humanized, and ahead of the curve. All while avoiding bid inflation on generic terms. 

Geo-Targeting Macon Locations

We drill down beyond just targeting the full Macon metro. Our proprietary location-based modeling enables prioritizing key sub-regions, neighborhoods, cities, ZIP codes, metro codes, radii, and more within your service area. Localizing your exposure in this way intersects ad display with active searchers close to your business locations when they have buying intent locked in. There’s no better driver of phone calls and foot traffic! 

It also boosts ad relevance with local businesses, brands, sponsored events, landmarks, weather, news, and happenings mentioned nearby. Nothing captures attention better than promoting hyperlocal relevance.

Dynamic Ad Copy

Rather than static, outdated ads, our nimble team of expert copywriters breaths new life into your paid search presence monthly by creating frequent ad variations tailored to each audience and keyword theme.

We A/B test ad headlines, calls-to-action, business descriptions, value propositions, promos, event listings, and more to personalize messaging. 

Our innovative spin on products, services, events, content, locations, and offerings makes your brand come alive. This humanized approach drives more attention and engagement amid increasing ad competition. Stand out while speaking to individual searcher intent.

Bid Adjustments

We proactively tweak bids across keywords, audiences, days, hours, devices, locations, and more based on granular analytics. When high-value targets exhibit spurts of volume and engagement, budgets flow accordingly. Underperforming elements see decreased bids to optimize ROI. 

We account for seasonality, holidays, weather, current events, industry news, and trends that impact search behavior through flexible bid strategies. You avoid inflated bids from our manual oversight, while machine learning automation handles large ad volumes. Enjoy better conversions at lower costs through our balanced bid management.

Regular Reporting

We provide complete transparency into your paid search performance through clean, digestible reports delivered monthly, quarterly, or upon request. Expect expert analysis of click-through rate, bounce rate, session duration, pages per session, conversion rate by type, return on ad spend, cost per lead, impression share, top landing pages, most effective ad/keyword combinations, and more. 

We walk you through key takeaways and align tactical recommendations to your immediate and long-range business objectives. With us, you have the insights needed to grow fearlessly.

We handle the heavy optimizations so you can focus on your business goals.

Online Advertising Platforms We Expertly Leverage

Our certified experts run in-depth PPC campaigns across every high-value platform:

✔️ Google Ads Management (Google Adwords)

✔️ Microsoft Advertising PPC

✔️ Facebook and Instagram PPC Ads

✔️ LinkedIn PPC Campaigns

✔️ Amazon Advertising for Product Brands

✔️ Local Service Ads

✔️ Display Retargeting Across the Web

✔️ Search Retargeting to Drive Conversions

✔️ Shopping Campaigns for Ecommerce Brands

✔️ Video Ads for Engagement and Outreach

With real-time monitoring, updates, and split testing, we allocate your ad budget where it drives the most conversions and aligns with your goals.

4 Big Reasons to Choose Factorial Digital as Your PPC Ads Agency!

When weighing your options, here is what makes our PPC and digital advertising services stand out to generate the highest ROI for Macon businesses:

Local Business Specialization 

With decades of collectively optimizing campaigns for Macon companies, we know how to turn small budgets into big results through hyperlocal targeting, call tracking, lead goals, and conversion optimization.

Premium-Level Service At An Affordable Price

You get dedicated management, constant testing, and full transparency without the premium fees from a giant nationwide agency. Our lean operation focuses resources on client campaigns.

Complete 360 Oversight

From in-depth audits to daily monitoring and optimizing, we holistically grow your paid search presence and funnel to exceed objectives. Our comprehensive approach leaves no stone unturned.

Real, Human Service

Our experts become an extension of your marketing team. No bots, no outsourcing, no layers in between. Just real PPC pros obsessed with your success.

When you partner with Factorial Digital, you get complete accountability for the performance and returns from your advertising dollars. To experience the difference, request a free PPC audit today.

PPC Success Stories from Local Macon Businesses

Here are just a few examples of real Macon companies that dominated their niche and beat revenue goals with Factorial Digital’s paid search management:

1. Macon Plumbing Parts Company

Results:

• Grew overall web traffic by 209% year-over-year
• Shot phone call lead volume up by 342%
• Achieved 2.5X higher ROI on their PPC ad spend

2. Macon Software Company

Results:

• Captured 4X more monthly leads
• Lowered cost per lead by 61% with split testing
• Catapulted demo signups by 300% with LinkedIn ads

3. Macon Healthcare Staffing Agency

Results:

• Beat lead gen goals by 215% YOY
• Decreased hire cost by 32% through improved targeting
• Rank #1 for 75% of industry keywords against fierce national competition

We have the case studies and campaign reports to back it up!

Let’s Discuss Your Next PPC Ad Campaigns!

Our PPC management company is focused on partnering with serious Macon businesses ready to boost their growth and dominate locally through paid search ads. If that sounds perfect for you, the next step is having a free 45-minute consultation and PPC audit with one of our campaign strategists.

Here are three easy ways to take your business to the next level from today:

1. Request Your Free PPC Audit Below
2. Give Us a Quick Call at *** *** ***
3. Email at XXX and we’ll get right back!

We’ll give you candid feedback on your current ads’ performance and areas of opportunity. With a gap analysis of your top competitors, we map out a 12-week roadmap to transform your search engine marketing (SEM) in Macon.

Reaching more customers and outpacing competitors starts from here!

FAQs

Here are answers to a few common questions our PPC marketing agency receives:

Why does my business needs digital marketing?

Today’s buyers primarily research and purchase online. Our digital marketing services make sure your brand connects with these buyers throughout their journey – when they search online, browse social media, read content, etc.

How much should I spend on PPC ads?

We recommend starting with $750-$1,000 per month, or 15-20% of your growth budget. With good landing pages, you can expect an average 3:1 ROI. We customize budgets to your niche, margins, and goals.

How quickly can you get my campaigns running?

Once onboarded, we can have your first campaigns launched in 5-7 business days. In 14 days, all platforms are aligned to your goals and running full steam. We move extremely fast to build momentum out of the gates.

What results can I expect in the first 90 days?

Most clients increase conversions by 2-4X in the first quarter through expansive keyword testing, landing page optimization, aggressive bid adjustments, and constant performance analysis.

Ready to discuss how PPC can impact your Macon business? Reach out to us now!