At Factorial Digital, we become a true extension of your team. Our comprehensive social media services range from high-level strategy to daily posting and optimization based on performance. With full transparency every step of the way, we help craft campaigns with proven ROI.

Social Media Strategy Development

Every effective social media program begins with research-backed planning. Our team helps:

Set Clear Goals & Benchmarks

We start by aligning your core marketing objectives and defining success benchmarks. Common goals include raising brand awareness, generating leads, boosting site traffic, and engaging followers.

Analyze Your Competitors & Follow Best Practices

Next, we perform an in-depth audit of key competitor social activity including posting cadence, engagement levels, content types, and network preferences. These insights inform best practices to tailor for your brand.

Identify Your Target Audiences

Not all social media users are created equal. Through examining past customer data and conducting additional market research, we paint a clear picture of your best-fit follower personas across demographics, interests, values, and preferred content types. These insights allow us to craft content precisely matched to your audience.

Evaluate Different Platforms

With so many social media platforms to choose from, it’s crucial to focus your efforts where your audience is most active and engaged.

Our team performs an in-depth evaluation assessing the pros and cons of each major network including:

• Audience Fit: Which platforms does your target demographic use most? Which best aligns with their interests and values?
• Content Flexibility: What types of content perform best on each platform? Some excel with short updates while others favor visual formats.
• Advertising Capabilities: Which networks offer robust targeting for paid campaigns? What types of ads see the highest engagement and conversion rates?

By weighing these key factors, we identify the ideal platform mix tuned precisely to your business goals.

Create an Actionable Social Media Plan

Finally, we compile all our findings into a living document that maps our strategy initiatives to pursue. We also continuously collaborate with you to ensure the plan evolves with new opportunities.

Social Media Management

With a solid strategy as our foundation, we seamlessly handle day-to-day social media tasks from engaging content to reputation management.

Social Media Account Setup & Optimization

First, we complete any remaining profile setups and refine account infrastructure for success. Your account elements range from contact info to visual branding to navigational flows between pages.

Content Creation

Our creative team handles daily content creation tuned to your brand voice and audience preferences across platforms. Posts highlight products, thought leadership, special offers, and company culture.

Building an Engaged Following

Knowing your audience is crucial yet often overlooked. We continuously engage fans through messages to foster a community that feels valued.

Monitoring Your Reputation

Our Macon social media managers monitor brand mentions, messages and reviews across the web via industry-leading social media listening tools. This effort protects your reputation and brand integrity around the clock.

Analyzing Performance & Reporting

We follow analytics to track posting performance and engagement levels over time. Our monthly reports showcase top content as well as recommendations to continually refine strategies.

Social Media Ads

While organic content is invaluable for awareness, paid social media advertising accelerates results by targeting fans likely to convert. Our team expertly manages the process.

Developing High-Converting Campaigns

We work with you to outline campaign objectives, set budgets then structure ads and targeting to achieve KPIs. For example, promotions may target deal seekers while offers target existing fans.

Executing Advanced Audience Targeting

Sophisticated tools allow us to zero in on best-fit viewers by factors like demographics, interests, and past actions. We constantly tweak our ad targeting to reduce waste and boost conversions.

Budget & Bid Management

Continual bid adjustments balanced with performance data like click-through rates inform cost-efficient buying. Budget pacing projections ensure ad visibility when it matters most.

Campaign Testing & Optimization

Regular A/B testing of our ads reveals the highest-performing combinations of creative, copy, calls to action, and more as per your objective to improve results.

Analyzing and Reporting on ROI

Customized reporting provides campaign performance insights including impressions, engagements, conversions, and return on spend. We convey key learnings in client-friendly formats to continually refine strategy.

Why Choose Factorial Digital As Your Social Media Agency In Macon?

When considering partnering with a social media marketing company, it’s essential to ask the right questions about capabilities, experience, and working approach. Here’s how Factorial Digital stands apart:

Local Market Experts

As a leading Macon-based digital marketing agency focusing solely on proven social media strategies, our expertise runs deep. We balance creativity with data-backed decision-making for clients nationwide.

A True Extension of Your Team

Our comprehensive service model provides the skillsets of a full in-house marketing team. When working with us, you can expect strategic guidance from our senior leadership down to daily task execution from junior staff.

Ongoing Account Management

A dedicated account manager oversees the process from start to finish as your trusted partner. Expect proactive updates and high-touch support whenever you need it.

Customized Game Plans

Rather than forcing “one-size-fits-all” packages, we mold solutions specifically to your business goals, audience, budget, and internal dynamics!

Complete Performance Reporting

Our consulting approach ensures strategy transparency down to campaign cost details. We offer actionable monthly summaries highlighting the online impact and future opportunities tailored to executives and operations leads alike.

Adaptable & Cost-Effective Services

We balance intent listening with performance analysis to tweak programs in near real-time. This agility paired with a fraction of in-house staffing costs drives notable value from your investment.

Driving Results Across The Top Social Platforms

With a solid social media strategy as our foundation, the next critical step is selecting and optimizing the core platforms where your audience is most active.

Today’s social landscape spans far beyond Facebook. Visual networks like Instagram and Pinterest, professional hubs like LinkedIn, and emerging platforms like TikTok – each offer unique opportunities to fuel your brand.

Our seasoned social media team specialized in multiple networks develops tailored strategies to meet your goals by leveraging analytics and industry-leading best practices.

Platforms we actively manage include:

Facebook – Perfect for promotions, engagement, and advertising thanks to unmatched user volume

Instagram – The ideal stage for lifestyle brands given its vibrant visual format

LinkedIn – Valuable for B2B lead generation and thought leadership

Twitter – Builds awareness and authority with compelling bite-sized content

YouTube – Video marketing is easier than ever to grow brands

Pinterest – Drives more site traffic and purchases than any other social site

The combinations we focus on are fully based on your target audiences, business objectives, and budget. We also remain flexible to emerging opportunities and trends.

Let us match you with the right social platforms and proven strategies to expand your reach.

Our Clients Agree: Factorial Digital Leads to Real Business Impact!

We may understand social media marketing, but the true judges are the local brands we’ve ushered to new heights. See what business leaders say about us:

“Factorial Digital helped us finally crack the social media code. Their relentless testing generated 3X more online leads month over month. I can finally see clear ROI from our investment in digital marketing.”
Martha C. – Director of Marketing, Accounting Firm

“We struggled for years to see any real traction from our in-house social coordination. The holistic plan Factorial Digital built for us completely transformed not only web visits but also foot traffic to locations. I’d recommend them to any omnichannel retail brand looking for growth.”

Bill J. – CEO, Specialty Retail Company

Get a Custom Social Media Strategy For Your Macon Business!

Now is the time to supercharge your online presence and connect with qualified buyers where they already spend time daily.

Contact Factorial Digital online or call at *** *** *** for a free consultation.

Our social media strategists will review your current marketing efforts, goals, and budget to put together a proposal custom-fit to accelerate real business success online.

Let’s boost your brand reach together – we can’t wait!