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Tools for recovering from google penalties

When it comes to recovering from Google penalties, the advice of 24 SEO experts on their favorite tools is invaluable. In this comprehensive guide, we will delve into the intricacies of identifying and overcoming both manual and algorithmic penalties imposed by Google.

We’ll explore top diagnostic tools such as Fruition Penalty Checker, Panguin Tool, SEMrush Backlink Audit tool, FE International Website Penalty Indicator, and Barracuda. Additionally, you’ll learn about other essential resources like Majestic SEO, Open Site Explorer, CognitiveSEO, SEO Profiler, WebMeUp Backlink Checker, and Mark Williams-Cook’s Complete SEO Course.

Moreover, our expert insights will help you understand how to utilize analytics data and Google Search Console effectively for monitoring website traffic fluctuations and analyzing manual action reports. We’ll provide step-by-step guidance on recovering from manual penalties by removing unnatural links or disavowing toxic backlinks before submitting reconsideration requests.

Last but not least,

We’ll address overcoming algorithmic penalties with a focus on fixing issues targeted by Panda updates (content quality), addressing Penguin update concerns (backlink practices), and optimizing mobile experience (Mobilegeddon). To ensure long-term success in search results rankings without facing further setbacks due to Google updates or violations of Google’s webmaster guidelines,

This guide also covers proactive measures, including running regular SEO audits, diversifying anchor text, eliminating duplicate content, and focusing on optimizing mobile device user experience (UX). So, without further ado, let’s dig in.

Identifying Google Penalties

To diagnose a Google penalty, experts suggest checking for a drop in search rankings or being completely de-indexed by Google. Common causes include pop-up ads, stuffed keywords, low-quality content (targeted by the Panda update), bad link-building practices (targeted by the Penguin update), unoptimized mobile sites (Mobilegeddon), and spammy ad content (Fred/Maccabees). 

Types of Google Penalties

Google penalties can be divided into two types: manual and algorithmic.

Manual Penalties

A manual penalty is issued by a human reviewer at Google who has determined that your website violates Google’s Webmaster Guidelines. This type of penalty is typically the result of black hat SEO tactics such as keyword stuffing, spammy ads, or buying links. If you receive a manual penalty, you will be notified through Google Search Console and given specific instructions on fixing the issue before submitting a reconsideration request.

Algorithmic Penalties

Google’s ranking algorithm automatically triggers an algorithmic penalty when it detects something on your site that violates its guidelines. Unlike manual penalties, humans do not review these but instead rely on automated algorithms to detect violations. Algorithm updates like Panda or Penguin target specific issues such as poor-quality content or low-quality backlinks, which decrease search rankings for the entire site rather than just one page.

Major Updates Affecting Healthcare and E-commerce Sites

  • Panda Update: This update targets websites with thin, duplicate, or low-quality content. It has significantly impacted many healthcare-related websites that fail to provide valuable information to users.
  • Penguin Update: This focuses on penalizing sites using manipulative link-building techniques. E-commerce businesses relying heavily on paid links have been affected by this update.
  • Fred/Maccabees Update: These updates target websites with excessive ads, low-quality content, and poor user experience. Many e-commerce sites using spammy ads have been hit by these updates.

Understanding the difference between manual and algorithmic penalties is crucial for developing an effective recovery strategy. By identifying the specific issues causing a penalty, businesses can take appropriate actions to regain their search rankings and improve overall online visibility. Plus, realizing which utilities are accessible and how they can aid in diagnosing penalties is a fundamental step to beginning the recuperation process.

Top Tools for Diagnosing Penalties

To accurately diagnose any penalties, various tools can be used to identify the type of penalty and related issues and gather backlink data that may point to toxic links affecting your site’s ranking. These tools also collect backlink data to help identify toxic links that may be causing problems with your site’s ranking. Here, we discuss some of the top diagnostic tools recommended by SEO experts.

Fruition Penalty Checker

The Fruition Penalty Checker is a popular tool that analyzes your Google Analytics data and identifies any potential penalties caused by recent algorithm updates. This tool offers a straightforward report that reveals the influence of algorithm updates on your organic website traffic, enabling you to take necessary steps.

Panguin Tool

Panguin Tool, developed by Barracuda Digital, overlays Google’s algorithm updates on your analytics data, making it easier to correlate traffic drops or search index rankings with specific updates. This helps determine if an update has negatively affected your site and what changes must be made for recovery.

SEMrush Backlink Audit tool

SEMrush Backlink Audit tool analyzes your website’s backlink profile comprehensively. By identifying potentially harmful links pointing toward your site, this nifty tool can assist in recovering from penalties associated with bad link-building practices targeted by Google’s Penguin update.

FE International Website Penalty Indicator

The FE International Website Penalty Indicator is another helpful tool that compares your site’s organic traffic with known Google updates. By identifying correlations between drops in traffic and specific algorithm changes, this tool helps you determine the cause of a penalty and devise an appropriate recovery strategy.


Barracuda offers various SEO tools to help diagnose penalties, including the Panguin Tool mentioned earlier. Their suite of tools also includes a backlink removal service for websites affected by Penguin-related penalties due to toxic links.

In addition to these top diagnostic tools, it’s essential to leverage other resources like Majestic SEO, Open Site Explorer, and CognitiveSEO for comprehensive insights into recovering from Google penalties. Stay tuned as we discuss more about additional resources in the next section.

By utilizing these top tools for diagnosing penalties, businesses can accurately identify any potential issues and begin to develop a plan of action. Additionally, many other resources are available that can help in the recovery process from Google Penalties.

Additional Resources for SEO Recovery

Besides top diagnostic tools, other recommended resources can provide valuable insights into recovering from Google penalties. Utilizing these additional platforms will ensure comprehensive recovery strategies.

Majestic SEO

Majestic SEO is a powerful tool that offers an extensive backlink database and analysis features to help you identify toxic links affecting your site’s ranking. With its Trust Flow and Citation Flow metrics, you can quickly gauge the quality of your backlinks and take necessary actions to remove or disavow harmful ones.

Open Site Explorer

Open Site Explorer, developed by Moz, allows users to analyze their website’s link profile with essential metrics like Domain Authority (DA) and Page Authority (PA). By monitoring these scores regularly, businesses can maintain high-quality backlinks while avoiding potential Google penalties due to low-quality or spammy links.


The CognitiveSEO platform provides a comprehensive suite of tools designed for effective penalty recovery. Its Unnatural Link Detection feature helps identify problematic links needing removal or disavowal, while the Content Assistant aids in optimizing content according to Google’s Webmaster Guidelines.

SEO Profiler

SEO Profiler is another versatile resource offering various features such as link analysis, keyword research, on-page optimization suggestions, and competitor analysis. With its Link Disinfection tool, users can quickly identify harmful backlinks that may lead to Google penalties and take corrective measures.

WebMeUp Backlink Checker

The WebMeUp Backlink Checker is a free online resource for analyzing your website’s link profile. It provides essential data on the number of referring domains, anchor texts used, and the quality of each backlink. By regularly monitoring this information, businesses can maintain a healthy link profile and avoid potential algorithmic or manual penalties from Google.

Mark Williams-Cook’s Complete SEO Course

Mark Williams-Cook’s Complete SEO Course on Udemy offers in-depth knowledge about various aspects of search engine optimization (SEO), including how to recover from Google penalties effectively. This course covers topics like content creation strategies, technical SEO tactics, and social media integration tips – all aimed at helping businesses improve their search rankings while adhering to Google Webmaster Guidelines.

Overall, the above resources provide a great starting point for businesses to recover from Google penalties. Companies can gain further insight into improving their SEO efforts by monitoring website traffic fluctuations and analyzing manual action reports in Search Console.

Using Analytics & Search Console Data

Leveraging essential platforms like Google Analytics helps monitor web traffic changes resulting from algorithm updates while using Search Console provides information about any manual actions taken against your site. These tools are crucial for diagnosing and recovering from Google penalties.

Monitoring Website Traffic Fluctuations with Analytics Data

To identify potential Google penalties, keeping a close eye on your website’s traffic data is important. A sudden drop in organic search traffic may indicate that a penalty or an algorithm update has hit you. Using Google Analytics, you can track your site’s performance over time and pinpoint when these drops occur.

  • Navigate to Acquisition > All Traffic > Channels: This report will show you the breakdown of different channels driving traffic to your site (e.g., Organic Search, Social Media).
  • Analyze Organic Search Traffic: Focus on this metric as it directly relates to SEO tactics and possible penalties affecting search results rankings.
  • Date Range Comparison: Compare current periods with previous ones (e.g., week-over-week or month-over-month) to detect significant changes in organic search performance.

Analyzing Manual Action Reports in Search Console

If you suspect your website has received a manual penalty, checking for notifications within your Google webmaster tools like Google Search Console is essential. Manual actions are issued when human reviewers at Google determine that pages on a site violate their Webmaster Guidelines. To check if there are any issues impacting your entire site or specific URLs, follow these steps:

  • Log in to your Google Search Console account.
  • From the dropdown menu, select your website’s property.
  • In the left-hand navigation, click “Security & Manual Actions” and then select “Manual Actions.”

If any manual actions are applied to your site, you will see a list of issues and details about each. These notifications provide valuable insights into what needs fixing and can guide your recovery efforts. Additionally, it’s essential to stay informed about recent changes in Google’s ranking algorithm by following reputable SEO blogs like Search Engine Land or subscribing to newsletters such as Moz’s Top Ten for regular updates on industry news and best practices.

By using analytics and search console data, businesses can better understand the cause of their penalty and take appropriate action to recover from it. With that in mind, recovering from manual penalties requires more than just removing unnatural links; disavowing toxic backlinks and submitting reconsideration requests are also essential steps for successful recovery.

Recovering From Manual Penalties

If your website has been subject to a manual penalty, you must respond quickly and address the factors which led Google to impose this sanction. This process involves removing unnatural links, disavowing toxic backlinks, and submitting reconsideration requests via Google Search Console.

Removing Unnatural Links

To recover from a manual penalty, identify and remove any unnatural or spammy links pointing to your site. These could include paid links, low-quality directory submissions, or link schemes that violate Google’s Webmaster Guidelines. Use tools like Majestic SEO or SEMrush Backlink Audit tool to analyze your site’s backlink profile and identify potentially harmful links.

  • Contact webmasters of sites hosting these unnatural links and request removal.
  • If they are not removed manually, move on to disavowing the remaining toxic backlinks.

Disavowing Toxic Backlinks

When you cannot manually remove harmful backlinks, use Google’s Disavow Tool within Search Console. This allows you to submit a list of URLs or domains containing unwanted inbound links for Google to ignore when assessing your site’s ranking in search results. Follow these steps:

  • Create a text file listing all the URLs/domains you want Google to disavow.
  • Log in to your Google Search Console account and navigate the Disavow Tool.
  • Select your website from the dropdown menu and click “Disavow Links.”
  • Upload your text file containing the list of URLs/domains, then click “Submit.”

Be judicious in using the Disavow Links tool, as improper utilization may lead to unintended consequences. Be cautious when disavowing links, ensuring you only target those causing harm to your site’s rankings.

Submitting Reconsideration Requests

Once you’ve removed or disavowed all unnatural backlinks associated with the manual penalty, submit a reconsideration request through Google Search Console. This is an opportunity for you to explain what actions were taken in response to the penalty and demonstrate compliance with Google’s guidelines moving forward. To submit a request:

  • Login to your Google Search Console account and enter Manual Actions under Security & Manual Actions.
  • If no manual penalties are listed, no action is needed; otherwise, click “Request Review” next to each issue mentioned by Google.

Recovering from manual penalties is a complex process that requires careful consideration of the potential risks and rewards. By addressing algorithmic penalties, businesses can reduce their risk of future Google penalty issues while improving overall SEO performance.

Overcoming Algorithmic Penalties

To recover from algorithmic penalties, it is essential to fix the issue causing the penalty and wait for Google to recognize the changes. This may involve improving content quality, optimizing mobile sites, or addressing spammy ad content. In this section, we will discuss various strategies for overcoming penalties caused by Google’s ranking algorithm updates, such as Panda, Penguin, and Mobilegeddon.

Fixing Issues Targeted by Panda Update (Content Quality)

The Panda update targets websites with low-quality or thin content. To overcome a Panda-related penalty, focus on creating high-quality and relevant content that provides value to your users. Some tips include:

  • Avoiding duplicate or scraped content across your site.
  • Creating in-depth articles that cover topics comprehensively.
  • Ensuring proper grammar and spelling throughout your website’s copy.
  • Avoid keyword stuffing; instead, use keywords naturally within the text.

Addressing Penguin Update Concerns (Backlink Practices)

Google’s Penguin update focuses on penalizing websites involved in manipulative link-building schemes. Recovering from a Penguin-related penalty involves cleaning up your backlink profile by taking actions such as:

  • Analyzing your backlinks using tools like Majestic SEO or SEMrush Backlink Audit tool to identify toxic links.
  • Contacting webmasters of linking sites requesting removal of unnatural links pointing towards your site.
  • Using Google’s Disavow Tool to disassociate your site from harmful backlinks.

Optimizing Mobile Experience (Mobilegeddon)

The Mobilegeddon update targets websites that do not provide a good user experience on mobile devices. To recover from this penalty, ensure your website is optimized for mobile browsing by:

  • Making sure your site uses responsive design, which adapts the layout to different screen sizes and orientations.
  • Avoiding intrusive pop-ups or interstitials that obstruct users’ view of content on their screens.
  • Ensuring buttons and links are easily clickable with adequate spacing around them for easy navigation on touchscreens.
  • Testing your website using Google’s Mobile-Friendly Test tool to identify any potential issues related to mobile optimization.

By taking proactive measures to avoid algorithmic penalties, businesses can protect their websites from being penalized by Google. Additionally, running regular SEO audits and focusing on user experience are key steps for overcoming any existing penalties that have been applied.

Proactive Measures to Avoid Penalties

By following good SEO practices such as creating relevant content, avoiding black-hat tactics like keyword stuffing or buying links, and monitoring backlinks regularly with tools like SEMrush or Majestic SEO, businesses can maintain high search engine rankings without fear of being manually penalized or affected by algorithm updates. In this section, we will discuss various proactive measures that you can implement to avoid Google penalties.

Running Regular SEO Audits

An essential step in maintaining a healthy website is conducting regular SEO audits. These audits help identify potential issues before they escalate into more significant problems that could lead to penalties. By addressing these concerns promptly, you ensure your site remains compliant with Google’s Webmaster Guidelines and stays ahead of any upcoming algorithm changes.

Diversifying Anchor Text

Avoiding over-optimizing anchor text is crucial for preventing penalties related to unnatural linking patterns. To diversify your anchor text profile, use a mix of branded terms (e.g., “factorialdigital”), generic phrases (e.g., “click here”), long-tail keywords (e.g., “best digital marketing agency”), and naked URLs (e.g., www.www.netbiscuits.com). This approach creates a more natural link profile that aligns better with Google’s ranking algorithm.

Eliminating Duplicate Content

  • Create unique content: Ensure each page on your website has original content tailored specifically for its purpose. Avoid replicating content on various pages, as this could lead to disarray for both users and search engines.
  • Use canonical tags: Implementing canonical tags helps inform Google which version of a page should be considered the primary source when similar or identical content exists on multiple URLs.
  • Noindex low-value pages: If you have low-quality or thin-content pages that do not provide value to your audience, consider adding a “noindex” meta tag to prevent them from being indexed by search engines. This action ensures only high-quality content is visible in search results.

Focusing on User Experience (UX) and Mobile Optimization

User experience plays an increasingly significant role in Google’s ranking algorithm. Creating an enjoyable user experience through fast-loading pages, intuitive menus, and content tailored to your target audience’s needs is key to success. Additionally, with the rise of mobile usage, it is crucial to optimize your site for various devices through responsive design techniques. According to GoodFirms’ 2021 survey, 73.1% of web designers believe that websites with non-responsive design are one of the primary reasons why visitors abandon them.

By prioritizing UX and mobile optimization efforts, you create an enjoyable browsing experience that keeps visitors engaged while also adhering to Google’s Webmaster Guidelines.

According to 24 SEO experts, the following tools are their favorite for recovering from Google penalties:

  • Google Search Console: This tool helps identify manual penalties and provides insights into search performance, including clicks, impressions, and average position. It also offers suggestions for improving site visibility in search results.
  • Majestic SEO: This tool helps identify backlinks that may be causing penalties and provides insights into the quality of those links. It also offers suggestions for improving link profiles.
  • Nifty Tool: This tool helps identify spammy ads and other issues that may be causing penalties. It also offers suggestions for improving user experience and site performance.

By using these tools and implementing proactive measures to avoid penalties, businesses can maintain high search engine rankings and avoid the negative impact of algorithm updates.

FAQs Related to Favorite Tools for Recovering From Google Penalties According to 24 Seo Experts

If you’ve been hit with a Google penalty, don’t panic. The first step is to identify whether it’s a manual or algorithmic penalty. For manual penalties, use Google Search Console to find and address the issues. For algorithmic penalties, analyze your site using tools like SEMrush, Majestic SEO, or CognitiveSEO. Remove toxic backlinks, improve content quality, and diversify anchor text.

A Google penalty refers to negative impacts on a website’s search rankings due to violations of Google’s Webmaster Guidelines. Penalties can be either manual (applied by human reviewers) or algorithmic (triggered automatically). Common causes include keyword stuffing, low-quality content, unnatural links, and spammy tactics.

To avoid SEO penalties, follow these tips:

  • Follow Google’s Webmaster Guidelines
  • Create high-quality and relevant content
  • Avoid black hat techniques such as buying links
  • Regularly audit your site with tools like SEMrush or Majestic SEO
  • Monitor your backlink profile and disavow harmful links
  • Diversify anchor text in internal linking


Rebounding from Google sanctions can be daunting, but with the correct instruments and techniques, it is possible to get your website running again. Our 24 SEO experts have identified some of their favorite tools for diagnosing and recovering from penalties, including Fruition Penalty Checker, Panguin Tool, SEMrush Backlink Audit tool, FE International Website Penalty Indicator, and Barrac.

In addition to these tools, utilizing Google Analytics and Search Console data can provide valuable insights into penalty issues. It’s also important to follow best practices for avoiding future penalties, such as running regular SEO audits, removing/disavowing toxic backlinks, and diversifying anchor text.

If you’re struggling with recovering from a Google penalty or want to avoid one altogether – factorialdigital can help! Our team of experts provides comprehensive SEO services tailored to your business needs. Contact us today!

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